Affiliate Marketing Commission Calculator
Estimate your potential earnings and EPC based on traffic and conversion metrics.
How to Use the Affiliate Marketing Commission Calculator
Success in affiliate marketing is a numbers game. To build a sustainable business, you need to understand how your traffic translates into dollars. Our Affiliate Commission Calculator helps you forecast your earnings based on key performance indicators (KPIs) like traffic, conversion rates, and refund percentages.
Key Metrics Explained
- Monthly Traffic: The total number of unique clicks on your affiliate links.
- Conversion Rate (CR): The percentage of those clicks that result in a successful purchase.
- Commission Rate: The percentage of the sale price the merchant pays you.
- EPC (Earnings Per Click): Calculated as total commission divided by total clicks. This is the most critical metric for comparing different affiliate programs.
Example Calculation
Let's say you drive 2,000 clicks to a high-ticket software product priced at $200. If your conversion rate is 1.5%, and the commission rate is 30%:
- Total Sales = 2,000 * 0.015 = 30 sales.
- Gross Revenue = 30 * $200 = $6,000.
- Total Commission = $6,000 * 0.30 = $1,800.
- EPC = $1,800 / 2,000 = $0.90 per click.
Strategies to Increase Your Affiliate Commissions
Once you have used the calculator to see your baseline, you can focus on three main levers to increase your income:
1. Improve Traffic Quality
Not all traffic is created equal. Focus on SEO keywords with "commercial intent" (e.g., "Best [Product] for [Problem]" or "[Product] Review"). High-intent traffic always yields a higher conversion rate than general information seekers.
2. Negotiate Higher Rates
If you are consistently sending high-quality sales, don't be afraid to ask the affiliate manager for a commission bump. Many programs have "hidden" tiers for top-performing partners.
3. Monitor Your Refund Rates
A high refund rate can wipe out your profits. If you see a product with a return rate higher than 5-10%, consider switching to a higher-quality competitor to protect your long-term earnings.