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SEO helps increase organic visibility, drives high-quality traffic to your website, and builds brand authority. Unlike paid ads, organic traffic is sustainable and offers a better long-term ROI by positioning your site where users are actively searching for solutions.
Generally, it takes 3 to 6 months to start seeing significant movement in rankings. SEO is a long-term strategy that depends on various factors including competition, keyword difficulty, content quality, and technical health of your website.
Technical SEO ensures that search engines can crawl and index your site efficiently. It covers site speed, mobile responsiveness, SSL security, and structured data, which are critical ranking factors in the modern search landscape.