Understanding and improving your website's conversion rate is crucial for business growth. A conversion rate represents the percentage of visitors who take a desired action on your website, such as making a purchase, filling out a form, or signing up for a newsletter. Even a small increase in your conversion rate can lead to significant gains in revenue and leads. This calculator helps you quantify the potential impact of improving your conversion rate.
To use this calculator, enter your current conversion rate and the desired improved conversion rate you aim to achieve. The calculator will then show you the percentage increase and the potential uplift in conversions based on your current number of website visitors.
Results:
Conversion Rate Increase: —%
Current Conversions Per Month: —
Desired Conversions Per Month: —
Additional Conversions Per Month: —
function calculateConversionRateIncrease() {
var currentConversionRate = parseFloat(document.getElementById("currentConversionRate").value);
var visitorsPerMonth = parseFloat(document.getElementById("visitorsPerMonth").value);
var desiredConversionRate = parseFloat(document.getElementById("desiredConversionRate").value);
var resultDiv = document.getElementById("result");
var conversionRateIncreaseSpan = document.getElementById("conversionRateIncrease");
var currentConversionsSpan = document.getElementById("currentConversions");
var desiredConversionsSpan = document.getElementById("desiredConversions");
var additionalConversionsSpan = document.getElementById("additionalConversions");
// Clear previous results
conversionRateIncreaseSpan.textContent = "–";
currentConversionsSpan.textContent = "–";
desiredConversionsSpan.textContent = "–";
additionalConversionsSpan.textContent = "–";
if (isNaN(currentConversionRate) || isNaN(visitorsPerMonth) || isNaN(desiredConversionRate) ||
currentConversionRate < 0 || visitorsPerMonth < 0 || desiredConversionRate 0) {
conversionRateIncrease = Infinity; // Or a very large number to indicate significant improvement
additionalConversions = desiredConversions;
} else if (currentConversionRate === 0 && desiredConversionRate === 0) {
conversionRateIncrease = 0;
additionalConversions = 0;
}
conversionRateIncreaseSpan.textContent = conversionRateIncrease.toFixed(2);
currentConversionsSpan.textContent = currentConversions.toFixed(0);
desiredConversionsSpan.textContent = desiredConversions.toFixed(0);
additionalConversionsSpan.textContent = additionalConversions.toFixed(0);
}