Instagram Engagement Rate is a key metric used to measure how much your audience interacts with your content. It's a strong indicator of whether your content is resonating with your followers and building a community. A higher engagement rate generally signifies a more active and interested audience, which is often more valuable to brands and advertisers than a large follower count alone.
This calculator helps you determine your average engagement rate based on your number of followers and your average likes and comments per post.
How to Calculate It:
The formula used is:
Engagement Rate = ((Average Likes Per Post + Average Comments Per Post) / Total Followers) * 100
A good engagement rate varies by industry and follower count, but generally, rates above 2-3% are considered healthy. This metric is crucial for understanding your content's effectiveness and strategizing for growth.