How to Calculate Abandoned Cart Rate

Abandoned Cart Rate Calculator

An abandoned cart is when a potential customer adds items to their online shopping cart but leaves the website without completing the purchase. The abandoned cart rate is a key metric for e-commerce businesses to understand how effectively they are converting browsers into buyers. A high abandoned cart rate can indicate issues with the checkout process, shipping costs, website usability, or customer trust.

Your Abandoned Cart Rate:

function calculateAbandonedCartRate() { var startedCheckoutsInput = document.getElementById("startedCheckouts"); var completedCheckoutsInput = document.getElementById("completedCheckouts"); var resultDisplay = document.getElementById("result"); var startedCheckouts = parseFloat(startedCheckoutsInput.value); var completedCheckouts = parseFloat(completedCheckoutsInput.value); if (isNaN(startedCheckouts) || isNaN(completedCheckouts) || startedCheckouts < 0 || completedCheckouts < 0) { resultDisplay.textContent = "Please enter valid positive numbers for all fields."; return; } if (startedCheckouts === 0) { resultDisplay.textContent = "Cannot calculate if no carts were initiated."; return; } // Formula: Abandoned Cart Rate = ((Carts Initiated – Completed Purchases) / Carts Initiated) * 100 var abandonedCarts = startedCheckouts – completedCheckouts; var abandonedCartRate = (abandonedCarts / startedCheckouts) * 100; // Display the result with one decimal place and a percentage sign resultDisplay.textContent = abandonedCartRate.toFixed(2) + "%"; } .calculator-container { font-family: sans-serif; max-width: 600px; margin: 20px auto; padding: 20px; border: 1px solid #ccc; border-radius: 8px; background-color: #f9f9f9; } .calculator-form h2 { text-align: center; margin-bottom: 20px; color: #333; } .calculator-form p { margin-bottom: 20px; line-height: 1.6; color: #555; } .form-group { margin-bottom: 15px; } .form-group label { display: block; margin-bottom: 5px; font-weight: bold; color: #444; } .form-group input { width: calc(100% – 22px); padding: 10px; border: 1px solid #ddd; border-radius: 4px; box-sizing: border-box; } button { display: block; width: 100%; padding: 12px; background-color: #007bff; color: white; border: none; border-radius: 4px; font-size: 16px; cursor: pointer; transition: background-color 0.3s ease; } button:hover { background-color: #0056b3; } .calculator-result { margin-top: 30px; text-align: center; padding: 15px; background-color: #e9ecef; border-radius: 4px; } .calculator-result h3 { margin-bottom: 10px; color: #333; } #result { font-size: 24px; font-weight: bold; color: #28a745; }

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