Cannibalization Rate:
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Explanation:
Cannibalization occurs when a new product or service reduces the sales of an existing one. A higher cannibalization rate means a larger portion of the new product's sales are directly impacting your older products. This calculation helps you assess the true incremental growth from your new offering.
Formula:
Cannibalization Rate = (Existing Product Sales Before – Existing Product Sales After) / New Product Sales * 100%
Or, if using value:
Cannibalization Rate = (Sales Value of Existing Product Before – Sales Value of Existing Product After) / Sales Value of New Product * 100%
.calculator-wrapper {
font-family: sans-serif;
border: 1px solid #e0e0e0;
border-radius: 8px;
padding: 20px;
max-width: 600px;
margin: 20px auto;
background-color: #f9f9f9;
}
.calculator-form, .calculator-result {
margin-bottom: 20px;
}
.form-group {
margin-bottom: 15px;
}
.form-group label {
display: block;
margin-bottom: 5px;
font-weight: bold;
color: #333;
}
.form-group input[type="number"] {
width: calc(100% – 12px);
padding: 8px;
border: 1px solid #ccc;
border-radius: 4px;
box-sizing: border-box; /* Include padding and border in the element's total width and height */
}
button {
background-color: #4CAF50;
color: white;
padding: 10px 15px;
border: none;
border-radius: 4px;
cursor: pointer;
font-size: 16px;
transition: background-color 0.3s ease;
}
button:hover {
background-color: #45a049;
}
.calculator-result h3 {
color: #333;
margin-top: 20px;
border-bottom: 1px solid #e0e0e0;
padding-bottom: 5px;
}
.calculator-result p {
color: #555;
line-height: 1.6;
}
#cannibalizationRate {
font-size: 24px;
font-weight: bold;
color: #d9534f; /* Red color for emphasis */
margin-bottom: 15px;
}
.calculator-result strong {
color: #333;
}
function calculateCannibalization() {
var newProductSales = parseFloat(document.getElementById("newProductSales").value);
var existingProductSalesBefore = parseFloat(document.getElementById("existingProductSalesBefore").value);
var existingProductSalesAfter = parseFloat(document.getElementById("existingProductSalesAfter").value);
var resultElement = document.getElementById("cannibalizationRate");
if (isNaN(newProductSales) || isNaN(existingProductSalesBefore) || isNaN(existingProductSalesAfter) || newProductSales 50) {
resultElement.style.color = "#d9534f"; /* High cannibalization */
} else if (cannibalizationRate > 20) {
resultElement.style.color = "#f0ad4e"; /* Moderate cannibalization */
} else {
resultElement.style.color = "#5cb85c"; /* Low cannibalization */
}
}
}