Affiliate Marketing Earnings Calculator
Estimate your potential monthly commissions based on traffic and conversion rates.
How to Calculate Your Affiliate Marketing Income
Understanding the math behind affiliate marketing is crucial for scaling your online business. This calculator helps you forecast your revenue by looking at the four primary variables that dictate success in the affiliate space.
The Affiliate Earnings Formula:
Earnings = Traffic × (CTR / 100) × (Conversion Rate / 100) × Commission per Sale
Key Metrics Explained
- Monthly Traffic: The total number of unique visitors coming to your content or landing pages where affiliate links are present.
- Click-Through Rate (CTR): The percentage of your visitors who actually click on your affiliate links. A high CTR usually indicates high-quality, relevant content.
- Merchant Conversion Rate: Once a user clicks your link and reaches the vendor's site, this is the percentage that completes a purchase. Industry standards vary from 0.5% to 5%.
- Earnings Per Click (EPC): A vital metric that tells you how much every single click to a merchant is worth on average. This helps you compare different affiliate programs regardless of their individual commission rates.
Example Calculation
Suppose you have a blog post receiving 10,000 visitors per month. If 5% of those visitors click your link (500 clicks) and the merchant converts at 2% (10 sales), with a $50 commission per sale, your total earnings would be $500. Your EPC in this scenario would be $1.00 ($500 / 500 clicks).
How to Increase Your Earnings
To boost your affiliate revenue, you don't always need more traffic. Focusing on Conversion Rate Optimization (CRO) by improving your call-to-actions (CTAs) or choosing products with higher Earnings Per Click (EPC) can often double your income with the same amount of visitors.