Email Click Rate Calculator
Your Click-Through Rate (CTR): 0%
Your Click-to-Open Rate (CTOR): 0%
What is Email Click Rate (CTR)?
Email Click-Through Rate (CTR) is a vital marketing metric that measures the percentage of recipients who clicked on one or more links contained in an email. Unlike the open rate, which simply measures interest in a subject line, the CTR measures the effectiveness of your email content, design, and call-to-action (CTA).
How to Calculate Email Click Rate
To calculate your CTR, you need two primary numbers from your email service provider (ESP) report: the number of unique clicks and the total number of successfully delivered emails. You divide the clicks by the deliveries and multiply by 100 to get the percentage.
Example: If you send a newsletter to 10,000 subscribers and 250 of them click on a link in the body of the email, your calculation would be:
- (250 / 10,000) = 0.025
- 0.025 * 100 = 2.5% CTR
CTR vs. CTOR: What's the Difference?
While CTR looks at the entire delivered audience, the Click-to-Open Rate (CTOR) only looks at those who actually opened the email. This is often considered a "purer" measure of content quality because it excludes people who never saw the links in the first place.
Benchmarks: What is a Good Click Rate?
Average click rates vary significantly by industry, but generally:
- Excellent: 5% or higher
- Average: 2% to 3%
- Low: Below 1%
Tips to Improve Your Email Click Rate
- Single Clear CTA: Don't confuse readers with too many choices. One clear button or link usually performs best.
- Personalization: Use segmenting to ensure the content is relevant to the specific recipient.
- Mobile Optimization: Over 50% of emails are opened on mobile devices. Ensure your buttons are large enough to tap easily.
- Urgency: Use time-sensitive language to encourage immediate action.