How to Calculate Engagement Rate Linkedin

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LinkedIn Engagement Rate Calculator

Measure the performance of your professional content

*Use Followers instead if you want to calculate Engagement Rate by Reach.

Your Engagement Rate is:
0.00%
function calculateLinkedInER() { var reactions = parseFloat(document.getElementById('li_reactions').value) || 0; var comments = parseFloat(document.getElementById('li_comments').value) || 0; var shares = parseFloat(document.getElementById('li_shares').value) || 0; var clicks = parseFloat(document.getElementById('li_clicks').value) || 0; var impressions = parseFloat(document.getElementById('li_impressions').value) || 0; var resultBox = document.getElementById('li_result_box'); var rateDisplay = document.getElementById('li_final_rate'); var interpDisplay = document.getElementById('li_interpretation'); if (impressions <= 0) { alert("Please enter a valid number of impressions."); return; } var totalEngagements = reactions + comments + shares + clicks; var er = (totalEngagements / impressions) * 100; resultBox.style.display = "block"; rateDisplay.innerText = er.toFixed(2) + "%"; if (er = 1 && er = 3 && er < 5) { interpDisplay.innerText = "Very Good – You have high authority in your niche."; interpDisplay.style.color = "#188038"; resultBox.style.backgroundColor = "#e6f4ea"; } else { interpDisplay.innerText = "Excellent – Viral level performance!"; interpDisplay.style.color = "#188038"; resultBox.style.backgroundColor = "#e6f4ea"; } }

How to Calculate LinkedIn Engagement Rate

Understanding your LinkedIn engagement rate is critical for B2B marketers and thought leaders. Unlike other social platforms, LinkedIn rewards "deep" engagement—such as comments and shares—more than simple likes. This calculator uses the standard industry formula to determine how effectively your content captures your audience's attention.

The LinkedIn Engagement Formula

ER = ((Reactions + Comments + Shares + Clicks) / Impressions) x 100

What metrics should you include?

  • Reactions: Includes Likes, Celebrate, Support, Love, Insightful, and Funny.
  • Comments: The number of times users respond to your post (including your own replies).
  • Shares (Reposts): When someone shares your content with their network. This is the most weighted metric for the algorithm.
  • Clicks: Includes clicks on your "See More" button, profile, or any outbound links.
  • Impressions: The total number of times your post was shown on someone's screen.

LinkedIn Engagement Rate Benchmarks

While "good" varies by industry, here are the general LinkedIn benchmarks for 2024:

Rate Performance Level
Less than 1% Low – Needs improvement
1% – 2% Average – Standard for most brands
2% – 5% High – Great performance
Over 5% Exceptional – Viral engagement

Real-World Example

Imagine you post a LinkedIn article about AI trends. It receives:

  • 50 Reactions
  • 12 Comments
  • 8 Reposts
  • 30 Clicks
  • 2,000 Impressions

Calculation: (50 + 12 + 8 + 30) = 100 total interactions.
(100 / 2,000) * 100 = 5.00% Engagement Rate.

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