YouTube Engagement Rate Calculator
Analysis Results:
View-Based Engagement: 0%
Subscriber-Based Engagement: 0%
How to Calculate YouTube Engagement Rate
Engagement rate on YouTube is a crucial metric that determines how well your content resonates with your audience. Unlike views alone, engagement shows that people are actively interacting with your video through likes, comments, and shares.
The Engagement Formula
There are two primary ways to calculate this metric:
- View-Based Engagement: (Total Interactions / Total Views) × 100. This measures how many people who watched the video took action.
- Subscriber-Based Engagement: (Total Interactions / Total Subscribers) × 100. This measures how loyal and active your existing fanbase is.
What is a "Good" Engagement Rate on YouTube?
While metrics vary by niche, here is a general benchmark for view-based engagement:
- Below 1%: Low engagement; consider improving thumbnails or content hooks.
- 1% – 3.5%: Average engagement for most professional channels.
- 3.5% – 6%: Good engagement; your audience is very active.
- Above 7%: Excellent; this content is highly likely to be pushed by the YouTube algorithm.
Example Calculation
If your video has 10,000 views, and you received 400 likes, 50 comments, and 50 shares:
Total Interactions = 400 + 50 + 50 = 500
Engagement Rate = (500 / 10,000) * 100 = 5%
A 5% engagement rate is considered "Good" to "Excellent" and tells the algorithm that your video provides value, which can lead to higher rankings in search results and suggestions.