Instagram Engagement Rate Per Post Calculator
Measure how effectively your specific post is resonating with your audience.
Your Post Engagement Rate:
How to Calculate Engagement Rate Per Post
Calculating your Instagram engagement rate is the most accurate way to measure your content's performance. While likes and follower counts are often considered "vanity metrics," the engagement rate shows the percentage of your audience that actually interacted with your content.
The Instagram Engagement Formula
To calculate the engagement rate for a single post manually, use the following formula:
Example Calculation
If you have 1,000 followers and your latest post received 40 likes, 5 comments, 2 shares, and 3 saves, the math would be:
- Total Interactions: 40 + 5 + 2 + 3 = 50
- Calculation: (50 / 1,000) = 0.05
- Result: 0.05 x 100 = 5% Engagement Rate
What is a Good Engagement Rate?
Engagement rates vary by industry and account size, but generally:
| Percentage | Quality Level |
|---|---|
| Less than 1% | Low engagement |
| 1% – 3.5% | Average / Good |
| 3.5% – 6% | High engagement |
| Above 6% | Very High (Viral Potential) |
Why Track Post Engagement?
Tracking individual post performance allows you to identify which content formats (Reels, Carousels, or Static Images) your audience prefers. High save counts often indicate high-value educational content, while high shares indicate relatable or trending content.