How to Calculate Engagement Rate Youtube

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YouTube Engagement Rate Calculator

Your Results

ER (by Views)

0%

ER (by Subscribers)

0%

function calculateEngagement() { var views = parseFloat(document.getElementById('ytViews').value) || 0; var likes = parseFloat(document.getElementById('ytLikes').value) || 0; var comments = parseFloat(document.getElementById('ytComments').value) || 0; var shares = parseFloat(document.getElementById('ytShares').value) || 0; var subs = parseFloat(document.getElementById('ytSubs').value) || 0; var totalInteractions = likes + comments + shares; if (views 0 ? (totalInteractions / subs) * 100 : 0; document.getElementById('erByViews').innerText = erViews.toFixed(2) + '%'; document.getElementById('erBySubs').innerText = erSubs > 0 ? erSubs.toFixed(2) + '%' : 'N/A'; var feedback = document.getElementById('erFeedback'); var resultArea = document.getElementById('ytResultArea'); resultArea.style.display = 'block'; if (erViews = 1 && erViews = 3.5 && erViews < 7) { feedback.innerText = 'Engagement Level: Good'; feedback.style.backgroundColor = '#e8f5e9'; feedback.style.color = '#2e7d32'; } else { feedback.innerText = 'Engagement Level: Excellent'; feedback.style.backgroundColor = '#e3f2fd'; feedback.style.color = '#1565c0'; } }

How to Calculate Engagement Rate on YouTube

Engagement rate (ER) is a critical metric for YouTube creators and marketers. Unlike view counts, which only show reach, engagement rate measures how effectively your content resonates with your audience. A high engagement rate signals to the YouTube algorithm that your content is valuable, which can lead to more recommendations on the home screen and sidebar.

The Standard YouTube Engagement Formula

The most common way to calculate engagement rate on YouTube is by comparing the total number of interactions (Likes, Comments, and Shares) to the total number of Views. The formula is as follows:

Engagement Rate = ((Likes + Comments + Shares) / Total Views) x 100

Views vs. Subscriber-Based Engagement

While the view-based formula is standard, many brands also look at Subscriber-Based Engagement. This measures how active your existing community is. If you have 100,000 subscribers but only 100 comments, your community loyalty might be lower than a creator with 1,000 subscribers and 100 comments.

What is a Good Engagement Rate on YouTube?

Benchmarks vary depending on your niche and channel size, but generally:

  • Low: Below 1%
  • Average: 1% – 3.5%
  • High: 3.5% – 7%
  • Viral/Exceptional: Above 7%

Example Calculation

Imagine you posted a video that received 10,000 views. The video earned 400 likes, 50 comments, and was shared 50 times. To find the engagement rate:

  1. Add interactions: 400 + 50 + 50 = 500 total interactions.
  2. Divide by views: 500 / 10,000 = 0.05.
  3. Multiply by 100: 0.05 x 100 = 5% Engagement Rate.

In this scenario, a 5% engagement rate would be considered "Good" and likely indicates that the audience found the content helpful or entertaining enough to take action.

Tips to Increase Your Engagement

  • Ask Questions: Explicitly ask your viewers to answer a specific question in the comments.
  • Use Pinned Comments: Pin a comment of your own to start a discussion thread.
  • Community Tab: Use polls and images in the Community tab to keep subscribers engaged between video uploads.
  • Call to Action (CTA): Remind viewers to like the video if they find value in it, but explain why it helps the channel.

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