Use "Reach" instead of followers for a Reach-based calculation.
Your Engagement Rate:
0.00%
function calculateIgEngagement() {
// 1. Get input values using var
var followers = parseFloat(document.getElementById('ig-followers').value);
var likes = parseFloat(document.getElementById('ig-likes').value) || 0;
var comments = parseFloat(document.getElementById('ig-comments').value) || 0;
var shares = parseFloat(document.getElementById('ig-shares').value) || 0;
var saves = parseFloat(document.getElementById('ig-saves').value) || 0;
// 2. DOM elements for output
var resultBox = document.getElementById('ig-result-display');
var rateDisplay = document.getElementById('ig-final-rate');
var analysisDisplay = document.getElementById('ig-analysis');
// 3. Validation
if (!followers || followers <= 0) {
alert("Please enter a valid number of Followers or Reach (greater than 0).");
resultBox.style.display = 'none';
return;
}
// 4. Calculation Logic
var totalInteractions = likes + comments + shares + saves;
var engagementRate = (totalInteractions / followers) * 100;
// 5. Determine Rating Badge
var ratingHtml = "";
var analysisText = "";
// Benchmarks vary by audience size, but using general industry standards:
// 6% = Very High
if (engagementRate < 1) {
ratingHtml = "Low";
analysisText = "Your engagement is below the industry average of 1%. Focus on higher quality content and calls to action.";
} else if (engagementRate >= 1 && engagementRate < 3.5) {
ratingHtml = "Average";
analysisText = "You are performing within the standard range (1% – 3.5%). Consistency is key to moving up.";
} else if (engagementRate >= 3.5 && engagementRate < 6) {
ratingHtml = "High";
analysisText = "Great job! Your audience is highly engaged compared to the average account.";
} else {
ratingHtml = "Viral Level";
analysisText = "Exceptional performance! Your content is resonating extremely well with your audience.";
}
// 6. Output Results
rateDisplay.innerHTML = engagementRate.toFixed(2) + "% " + ratingHtml;
analysisDisplay.innerHTML = "Total Interactions: " + totalInteractions + "" + analysisText;
resultBox.style.display = 'block';
}
How to Calculate Your Engagement Rate on Instagram
Understanding your Instagram Engagement Rate is crucial for measuring the success of your social media strategy. Unlike vanity metrics such as follower count, your engagement rate tells you how actively involved your audience is with your content. Whether you are an influencer, a brand, or a digital marketer, this metric is the heartbeat of your account's health.
What is Instagram Engagement Rate?
Engagement rate is a percentage that shows the level of interaction your content receives relative to your audience size. It encompasses all the ways users interact with your posts, including likes, comments, and increasingly important metrics like shares and saves.
A high engagement rate signals to the Instagram algorithm that your content is valuable, which can lead to higher visibility on the Explore page and in your followers' feeds.
The Formula
There are two primary ways to calculate engagement rate. The calculator above uses the standard Engagement by Followers method, which is the most common industry benchmark.
Alternatively, you can calculate Engagement by Reach. To do this using the calculator above, simply enter your "Reach" number (found in Instagram Insights) into the "Total Followers" field. This method is often more accurate for specific posts because it ignores followers who never saw the content.
What is a Good Engagement Rate?
Benchmarks vary significantly depending on your industry and follower count. Generally, as follower count increases, engagement rate tends to decrease. Here is a general breakdown of standards for 2024:
Less than 1%: Considered low. This may indicate ghost followers or content that isn't resonating.
1% to 3.5%: The industry average. Most accounts fall within this range.
3.5% to 6%: High engagement. This indicates a loyal community.
Above 6%: Very high engagement. Often seen in viral posts or micro-influencers with very tight-knit communities.
Why Include Shares and Saves?
In the past, engagement was calculated solely on likes and comments. However, the Instagram algorithm has evolved. Saves indicate that a user found your content valuable enough to keep for later, while Shares indicate that your content is worth spreading to new audiences.
If you have access to your Instagram Insights (Business or Creator accounts), you should always include Shares and Saves in your calculation to get a true picture of your performance.
Tips to Improve Your Instagram Engagement
Use Call-to-Actions (CTAs): Explicitly ask your audience to save the post, share it to their stories, or answer a question in the comments.
Post Consistently: The algorithm favors accounts that post regularly, keeping your audience engaged over time.
Engage Back: Reply to comments and engage with your followers' content to build a two-way relationship.
Utilize Stories: Use stickers (polls, questions, quizzes) in your Stories to boost overall account interaction.