Social Media Conversion Rate Calculator
Measure the effectiveness of your social media campaigns instantly.
Sales, leads, or sign-ups generated.
Total number of link clicks from social media.
Total cost of the campaign to calculate Cost Per Conversion.
Your Campaign Results
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Conversion Rate
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Cost Per Conversion
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Clicks vs Conversions
What is a Social Media Conversion Rate?
The social media conversion rate is a percentage that shows how many people clicked on a link in your social media post (or ad) and then completed a specific desired action. This action could be making a purchase, signing up for a newsletter, downloading an eBook, or filling out a lead form.
The Conversion Rate Formula
To calculate the conversion rate manually, use the following formula:
Conversion Rate = (Total Conversions / Total Clicks) x 100
Realistic Example
If you ran a Facebook ad campaign that generated 1,200 clicks and resulted in 48 sales:
- (48 / 1,200) = 0.04
- 0.04 x 100 = 4% Conversion Rate
What is a Good Conversion Rate?
Average social media conversion rates typically range between 2% and 5%. However, this varies significantly by industry:
| Industry | Average Rate |
|---|---|
| E-commerce | 1.8% – 3.0% |
| B2B / SaaS | 3.0% – 7.0% |
| Education | 10% – 13% |