HypeAuditor Instagram Engagement Rate Calculator
What is Instagram Engagement Rate?
Engagement rate is a key performance indicator (KPI) used by platforms like HypeAuditor to measure how actively an audience interacts with a creator's content. Unlike follower count, which can be inflated by bots or inactive accounts, engagement rate provides a realistic view of how much a profile's audience actually cares about its posts.
How is it Calculated?
The standard HypeAuditor formula used in this calculator is:
ER = [(Average Likes + Average Comments) / Total Followers] x 100
For example, if an influencer has 10,000 followers and averages 300 likes and 20 comments per post:
- Total Interactions: 300 + 20 = 320
- Calculation: (320 / 10,000) * 100 = 3.2%
What is a "Good" Engagement Rate?
Engagement rates vary significantly depending on the size of the account. Generally, smaller accounts (Nano-influencers) have higher engagement rates, while celebrities and Mega-influencers see lower percentages. According to HypeAuditor standards:
- Less than 1%: Low engagement
- 1% – 3.5%: Average/Good engagement
- 3.5% – 6%: High engagement
- Above 6%: Very high engagement
Why Brands Use HypeAuditor Metrics
Brands use these metrics to determine the potential ROI of an influencer campaign. High engagement suggests a loyal, active community that is more likely to trust recommendations and take action. It also helps in identifying potential "fake" influencers who have high follower counts but suspiciously low interaction rates.