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Your Engagement Rate:
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Understanding the Inbeat Engagement Rate
Engagement rate is the most critical metric for brands and creators on platforms like Instagram and TikTok. Unlike follower counts, which can be inflated by inactive accounts or bots, the engagement rate measures how many people are actually interacting with the content produced.
The Calculation Formula
This calculator uses the industry-standard engagement rate by followers formula:
ER = ((Total Likes + Total Comments) / Total Followers) / Number of Posts * 100
Benchmark Metrics
While "good" engagement varies by niche and platform, here are general benchmarks for influencer marketing:
Low: Below 1%
Average: 1% – 3%
High: 3% – 6%
Very High: Above 6%
Real-World Example
If an influencer has 50,000 followers and their last 10 posts received a total of 12,000 likes and 500 comments, the calculation would be:
((12,000 + 500) / 50,000) / 10 * 100 = 2.5%
A 2.5% engagement rate is considered a solid, healthy average for a micro-influencer, suggesting an active and responsive community.
function calculateEngagementRate() {
var followers = parseFloat(document.getElementById('followerCount').value);
var posts = parseFloat(document.getElementById('postCount').value);
var likes = parseFloat(document.getElementById('totalLikes').value);
var comments = parseFloat(document.getElementById('totalComments').value);
var resultArea = document.getElementById('resultArea');
var engagementDisplay = document.getElementById('engagementValue');
var statusDisplay = document.getElementById('engagementStatus');
if (isNaN(followers) || followers <= 0 || isNaN(likes) || isNaN(comments) || isNaN(posts) || posts <= 0) {
alert("Please enter valid positive numbers for followers, posts, likes, and comments.");
return;
}
var totalInteractions = likes + comments;
var engagementRate = (totalInteractions / followers / posts) * 100;
engagementDisplay.innerText = engagementRate.toFixed(2) + "%";
var status = "";
var bgColor = "";
var textColor = "#fff";
if (engagementRate = 1 && engagementRate = 3 && engagementRate < 6) {
status = "High Engagement";
bgColor = "#28a745";
} else {
status = "Very High Engagement";
bgColor = "#6f42c1";
}
statusDisplay.innerText = status;
statusDisplay.style.backgroundColor = bgColor;
statusDisplay.style.color = textColor;
resultArea.style.display = "block";
resultArea.style.backgroundColor = "#fdfdfd";
resultArea.style.border = "1px solid #e1e1e1";
}