Estimate the profitability of your Google Ads or Facebook Ads campaigns.
Campaign Projection
Total Clicks0
Total Conversions0
Cost Per Acquisition$0.00
Total Revenue$0.00
Net Profit$0.00
ROI (%)0%
ROAS (Return on Ad Spend): 0.00x
function calculatePPCROI() {
// 1. Get Input Values
var budget = parseFloat(document.getElementById('adBudget').value);
var cpc = parseFloat(document.getElementById('cpc').value);
var convRate = parseFloat(document.getElementById('convRate').value);
var aov = parseFloat(document.getElementById('aov').value);
// 2. Validate Inputs
if (isNaN(budget) || budget <= 0) {
alert("Please enter a valid Total Ad Budget.");
return;
}
if (isNaN(cpc) || cpc <= 0) {
alert("Please enter a valid Cost Per Click.");
return;
}
if (isNaN(convRate) || convRate < 0) {
alert("Please enter a valid Conversion Rate.");
return;
}
if (isNaN(aov) || aov 0) {
cpa = budget / totalConversions;
} else {
cpa = budget; // If 0 conversions, cost per conversion is theoretically infinite, but we assume budget spent
}
// Total Revenue = Conversions * Average Order Value
var totalRevenue = totalConversions * aov;
// Net Profit = Revenue – Budget
var netProfit = totalRevenue – budget;
// ROI = (Net Profit / Budget) * 100
var roi = (netProfit / budget) * 100;
// ROAS = Revenue / Budget
var roas = totalRevenue / budget;
// 4. Update DOM Elements
document.getElementById('resClicks').innerText = totalClicks.toLocaleString();
document.getElementById('resConversions').innerText = totalConversions.toLocaleString();
document.getElementById('resCPA').innerText = "$" + cpa.toFixed(2);
document.getElementById('resRevenue').innerText = "$" + totalRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
var profitEl = document.getElementById('resProfit');
profitEl.innerText = "$" + netProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
// Color coding for profit
if (netProfit >= 0) {
profitEl.className = "ppc-result-value positive-roi";
} else {
profitEl.className = "ppc-result-value negative-roi";
}
var roiEl = document.getElementById('resROI');
roiEl.innerText = roi.toFixed(2) + "%";
// Color coding for ROI
if (roi >= 0) {
roiEl.className = "ppc-result-value positive-roi";
} else {
roiEl.className = "ppc-result-value negative-roi";
}
document.getElementById('resROAS').innerText = roas.toFixed(2) + "x";
// Show the results container
document.getElementById('resultsSection').style.display = "block";
}
Understanding Your PPC ROI Calculation
Pay-Per-Click (PPC) marketing is one of the most effective ways to drive immediate traffic to your website. However, without tracking your Return on Investment (ROI), it is easy to burn through a budget without seeing tangible returns. This calculator helps you forecast and analyze the profitability of campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads.
Key Metric: ROI measures the profitability of your investment, while ROAS (Return on Ad Spend) measures gross revenue generated for every dollar spent on advertising.
How the Formula Works
To determine the success of your campaign, we use four primary inputs:
Ad Budget: The total amount of money you plan to spend or have spent.
CPC (Cost Per Click): The average amount you pay each time a user clicks your ad.
Conversion Rate: The percentage of visitors who click your ad and then complete a desired action (purchase, sign-up, etc.).
AOV (Average Order Value): The average dollar amount a customer spends when they make a purchase.
Calculating the Results
Our tool performs the following specific calculations to give you a financial snapshot:
Traffic Estimation: We divide your Budget by your CPC to estimate the total number of visitors (Clicks).
Projected Conversions: We multiply the total clicks by your Conversion Rate to see how many sales or leads you generate.
Revenue & Profit: Revenue is calculated by multiplying conversions by the AOV. Subtracting the initial ad spend from this revenue gives you the Net Profit.
ROI vs. ROAS: What's the Difference?
Digital marketers often confuse these two metrics, but they serve different purposes:
ROAS (Return on Ad Spend): Calculated as Revenue / Cost. If you spend $1,000 and make $5,000, your ROAS is 5:1 (or 500%). It does not account for the cost of goods sold or other expenses, only the ad cost.
ROI (Return on Investment): Calculated as (Net Profit / Cost) * 100. This is a true measure of profitability. A negative ROI means you are losing money on the campaign.
How to Improve Your PPC ROI
If your calculation shows a negative or low ROI, consider these optimization strategies:
Improve Quality Score: On Google Ads, a higher quality score can lower your CPC.
Optimize Landing Pages: A better user experience can increase your Conversion Rate without needing more traffic.
Increase AOV: Use upsells and cross-sells to make every conversion more valuable.
Negative Keywords: Filter out irrelevant traffic to stop wasting budget on clicks that won't convert.