Professional Services Realization Rate Calculator
Calculation Results
Understanding the Realization Rate
In professional services—such as law firms, accounting practices, and consulting agencies—the Realization Rate is a critical KPI (Key Performance Indicator). It measures the difference between the work you actually perform (potential revenue) and the amount you successfully bill and collect from clients.
How to Calculate Realization Rate
The calculation is based on comparing the value of time spent on a project against the actual invoice sent to the client. The standard formula used in this calculator is:
Example Calculation
Imagine a consultant works 20 hours on a project. Their standard hourly rate is $200 per hour. Based on this, the potential revenue is $4,000.
- Total Billable Hours: 20
- Standard Rate: $200/hr
- Potential Revenue: $4,000
- Actual Amount Billed: $3,200 (due to project caps or efficiency issues)
- Realization Rate: ($3,200 / $4,000) × 100 = 80%
In this scenario, the firm experienced a 20% "revenue leakage," meaning for every hour worked, $40 was effectively written off or lost.
Why Realization Rate Matters
A high utilization rate (working many hours) means nothing if your realization rate is low. Low realization rates typically indicate:
- Scope Creep: Doing more work than originally agreed upon without charging for it.
- Inefficiency: Junior staff taking too long on tasks, leading to billable time being "written down" to keep the client happy.
- Poor Pricing: Underestimating the complexity of a project during the proposal phase.
- Training Gaps: Employees needing more training to complete tasks within the expected timeframes.
Billing vs. Collection Realization
It is important to distinguish between two types of realization:
- Billing Realization: The percentage of recorded time that actually makes it onto a client's invoice.
- Collection Realization: The percentage of the invoiced amount that the client actually pays.
This calculator focuses on Billing Realization, helping you identify where time is being lost before the invoice even reaches the client's desk.