Measure your performance and benchmark your social media growth.
Your Engagement Rate:
0%
What is Social Media Engagement Rate?
The social media engagement rate is a metric used to assess the level of interaction an audience has with a piece of content or a specific profile. Unlike follower counts, which can be inflated or passive, engagement rate reveals how much of your audience is actually paying attention to and interacting with what you post.
How to Calculate Engagement Rate (The Formula)
While there are several ways to calculate engagement, the most common method is Engagement Rate by Followers (ER Followers). This formula is standard for general profile health checks:
ER % = [(Likes + Comments + Shares) / Total Followers] x 100
Why Use Our Free Engagement Rate Calculator?
Analyze Competitors: Quickly check how other brands in your niche are performing.
Audit Influencers: If you are looking for brand partnerships, use this tool to ensure an influencer's audience is authentic and active.
Track ROI: Measure the success of specific campaigns beyond just "views."
Free & Fast: No registration required; get instant results for Instagram, TikTok, LinkedIn, or Facebook data.
What is a Good Engagement Rate?
Benchmarks vary significantly depending on the platform and industry, but generally:
Less than 1%: Low engagement; focus on content quality.
1% – 3.5%: Average/Good engagement for brands.
3.5% – 6%: High engagement; your audience is very loyal.
Above 6%: Exceptional engagement; often seen with micro-influencers or viral content.
Top Tips to Increase Your Engagement
If your results are lower than expected, try these strategies:
Ask Questions: Use Call-to-Actions (CTAs) in your captions to encourage comments.
Post at Peak Times: Use your analytics to see when your followers are most active.
Use Video Content: Reels, TikToks, and Shorts generally receive higher share rates than static images.
Engage Back: Reply to comments within the first hour of posting to boost the algorithm's reach.
function calculateER() {
var followers = parseFloat(document.getElementById('followers').value);
var likes = parseFloat(document.getElementById('likes').value) || 0;
var comments = parseFloat(document.getElementById('comments').value) || 0;
var shares = parseFloat(document.getElementById('shares').value) || 0;
var resultBox = document.getElementById('resultBox');
var erValueDiv = document.getElementById('erValue');
var benchmarkText = document.getElementById('benchmarkText');
if (!followers || followers <= 0) {
alert("Please enter a valid number of followers.");
return;
}
var totalEngagements = likes + comments + shares;
var erResult = (totalEngagements / followers) * 100;
erValueDiv.innerHTML = erResult.toFixed(2) + "%";
resultBox.style.display = "block";
var benchmark = "";
if (erResult = 1 && erResult = 3.5 && erResult < 6) {
benchmark = "High engagement! Your audience is very active and interested.";
} else {
benchmark = "Excellent! You have a very loyal and engaged community.";
}
benchmarkText.innerHTML = benchmark;
window.scrollTo({
top: resultBox.offsetTop – 100,
behavior: 'smooth'
});
}