General / Lifestyle / Vlog
Dance / Lipsync / Entertainment
Beauty / Fashion
Educational / How-To
Tech / Finance / Business
Fitness / Health
Estimated Rate Per Sponsored Video
function calculateTikTokRate() {
// 1. Get input values
var followersInput = document.getElementById('tcm_followers');
var viewsInput = document.getElementById('tcm_avg_views');
var engagementInput = document.getElementById('tcm_engagement');
var nicheInput = document.getElementById('tcm_niche');
var resultBox = document.getElementById('tcm_result');
var priceRangeDisplay = document.getElementById('tcm_price_range');
var cpmDisplay = document.getElementById('tcm_cpm_info');
var scoreDisplay = document.getElementById('tcm_score_info');
var followers = parseFloat(followersInput.value);
var views = parseFloat(viewsInput.value);
var engagement = parseFloat(engagementInput.value);
var nicheMultiplier = parseFloat(nicheInput.value);
// 2. Validation
if (isNaN(followers) || isNaN(views) || isNaN(engagement)) {
alert("Please enter valid numbers for Followers, Views, and Engagement Rate.");
return;
}
if (views <= 0) {
alert("Average views must be greater than 0.");
return;
}
// 3. Calculation Logic
// Base CPM (Cost Per Mille / 1000 views) ranges.
// Standard generally falls between $15 to $25 per 1000 views for average conversion.
var baseCPM = 20;
// Adjust CPM based on Engagement Rate
// 0-3%: Low (-20%)
// 3-6%: Average (Standard)
// 6-10%: High (+25%)
// 10%+: Viral Potential (+50%)
var engagementMultiplier = 1.0;
if (engagement = 6 && engagement = 10) {
engagementMultiplier = 1.5;
}
// Calculate Adjusted CPM
var adjustedCPM = baseCPM * nicheMultiplier * engagementMultiplier;
// Calculate Price based on Views (Views are the primary metric for brands on TikTok)
var estimatedPrice = (views / 1000) * adjustedCPM;
// Create a range (Low to High estimate)
// Low is roughly 20% less, High is 20% more to account for negotiation/usage rights
var priceLow = estimatedPrice * 0.8;
var priceHigh = estimatedPrice * 1.2;
// Calculate an "Influencer Score" for display purposes
var influencerScore = (engagement * nicheMultiplier).toFixed(1);
// 4. Output Formatting
resultBox.style.display = "block";
// Format as currency USD
var formatter = new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
maximumFractionDigits: 0
});
priceRangeDisplay.innerHTML = formatter.format(priceLow) + " – " + formatter.format(priceHigh);
cpmDisplay.innerHTML = "Based on an estimated CPM of $" + adjustedCPM.toFixed(2) + "";
var scoreText = "";
if (influencerScore > 8) scoreText = "Elite Tier";
else if (influencerScore > 5) scoreText = "High Value";
else scoreText = "Standard Tier";
scoreDisplay.innerHTML = "Account Tier: " + scoreText + " (Score: " + influencerScore + ")";
}
Understanding Your TikTok Creator Marketplace Rate
In the rapidly evolving landscape of influencer marketing, determining the correct pricing for a sponsored TikTok video is both an art and a science. Whether you are a creator looking to join the TikTok Creator Marketplace (TCM) or a brand looking to hire talent, understanding the valuation metrics is crucial.
Unlike traditional media where prices are fixed, TikTok rates fluctuate based on performance metrics, niche authority, and audience engagement. This calculator provides a realistic estimate based on current industry standards for 2024.
Key Factors Used in This Calculator
To derive the estimated rate range, we analyze four specific data points:
Average Video Views: This is the most critical metric. While follower count looks impressive, brands pay for "eyeballs." A creator with 100k followers but only 2k average views will earn significantly less than a creator with 50k followers averaging 50k views.
Engagement Rate: This measures how active your audience is. It is calculated as (Likes + Comments + Shares) / Views. An engagement rate above 5% on TikTok is considered very healthy and commands a premium CPM (Cost Per Mille).
Niche / Industry: Not all audiences are valued equally by advertisers. Specialized niches like Finance, Tech, or Business often command higher rates (1.5x – 2x) compared to general entertainment because the products being sold have a higher ROI.
Follower Count: While less critical than views for immediate campaign performance, follower count establishes social proof and baseline tiered pricing.
What is CPM and Why Does It Matter?
CPM stands for Cost Per Mille (cost per thousand impressions). In the context of the TikTok Creator Marketplace, this is the amount a brand pays for every 1,000 views your video generates.
A standard TikTok CPM typically ranges from $15 to $25. However, this can drop to $5 for broad entertainment accounts or skyrocket to $50+ for highly targeted educational content. Our calculator dynamically adjusts this CPM based on your engagement rate and niche selection.
How to Increase Your Rate
If the calculated rate is lower than you expected, focus on these three areas:
Boost Engagement: Respond to comments and create content that encourages saving and sharing. High engagement signals to the TikTok algorithm (and brands) that your content is valuable.
Niche Down: General "lifestyle" vlogs are competitive. Pivoting to a specific topic (e.g., "Budget Travel" instead of just "Travel") can increase your perceived authority.
Consistency: Brands look for creators who can deliver consistent view counts, reducing the risk of a "flop" on a paid post.