TikTok Rate Calculator: Engagement & Earnings Estimator
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Average Engagement Per Post
0
Estimated Price Per Post (USD)
$0 – $0
Based on industry CPM & Engagement standards
How to Calculate Your TikTok Engagement Rate
Understanding your TikTok metrics is crucial for growth and monetization. The TikTok Rate Calculator helps influencers and brands determine the effectiveness of content by analyzing the engagement rate. Unlike simple view counts, the engagement rate measures how actively your audience interacts with your videos.
The standard formula used by this calculator is:
- ((Likes + Comments + Shares) / Number of Videos) / Total Followers × 100
This formula provides a percentage that represents the average engagement per follower for the sample of videos you analyze.
What is a Good TikTok Engagement Rate?
TikTok generally boasts higher engagement rates than platforms like Instagram or Facebook due to its algorithmic feed. Here is a general breakdown of rate benchmarks:
- Less than 3%: Low Engagement. The content may not be resonating with the audience or the algorithm hasn't found your niche.
- 3% – 9%: Average Engagement. This is a healthy standard for most growing accounts.
- 10% – 18%: High Engagement. This indicates a very loyal fanbase and high-quality content.
- Above 18%: Viral Status. Exceptional performance, often seen in trending videos.
Estimating Earnings per TikTok Post
While TikTok pays creators via the Creator Fund, the real money lies in brand sponsorships. This calculator estimates your potential earnings per sponsored post based on your engagement metrics.
Brands typically pay based on a CPM (Cost Per Mille) model or a CPE (Cost Per Engagement) model. High engagement rates give you leverage to charge more than your follower count alone would suggest. Micro-influencers with high engagement often earn more per conversion than macro-influencers with passive followers.
Factors That Influence Your Rate
Beyond the raw numbers, several factors influence the specific rate you can charge brands:
- Niche: Specialized niches (finance, tech, beauty) often command higher rates than general entertainment.
- Audience Demographics: Audiences in Tier 1 countries (USA, UK, CA) are more valuable to advertisers.
- Content Quality: High-production value videos justify higher premiums.
function calculateTikTokRate() {
// 1. Get input values
var followers = parseFloat(document.getElementById('tt-followers').value);
var videoCount = parseFloat(document.getElementById('tt-video-count').value);
var likes = parseFloat(document.getElementById('tt-total-likes').value);
var comments = parseFloat(document.getElementById('tt-total-comments').value);
var shares = parseFloat(document.getElementById('tt-total-shares').value);
// 2. Validate Inputs
if (isNaN(followers) || followers <= 0) {
alert("Please enter a valid number of followers.");
return;
}
if (isNaN(videoCount) || videoCount <= 0) {
alert("Please enter the number of videos analyzed.");
return;
}
// Treat empty engagement fields as 0
if (isNaN(likes)) likes = 0;
if (isNaN(comments)) comments = 0;
if (isNaN(shares)) shares = 0;
// 3. Calculation Logic
var totalEngagement = likes + comments + shares;
var avgEngagement = totalEngagement / videoCount;
// Engagement Rate Formula: (Average Engagement / Followers) * 100
var engagementRate = (avgEngagement / followers) * 100;
// Earnings Logic
// Est. Calculation: Base CPM model adjusted by engagement quality
// Conservative: $0.002 per engagement unit approx or $10 CPM on views (estimated from engagement)
// Aggressive: $0.005 per engagement unit
// Simple heuristic: Influencers often charge $10-$20 per 1,000 followers,
// but heavily adjusted by engagement.
// Let's use an Engagement-based valuation which is more accurate for TikTok.
var minEarnings = avgEngagement * 0.02; // $20 per 1000 engagements
var maxEarnings = avgEngagement * 0.04; // $40 per 1000 engagements
// Floor earnings for very small accounts
if (minEarnings < 1) minEarnings = 0;
if (maxEarnings < 1) maxEarnings = 0;
// 4. Update UI
// Show results section
document.getElementById('results-area').style.display = 'block';
// Update Rate
document.getElementById('display-rate').innerHTML = engagementRate.toFixed(2) + "%";
// Update Avg Engagement Number
document.getElementById('display-avg-eng').innerHTML = Math.round(avgEngagement).toLocaleString();
// Update Earnings
var currencyFormatter = new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
maximumFractionDigits: 0
});
document.getElementById('display-earnings').innerHTML =
currencyFormatter.format(minEarnings) + " – " + currencyFormatter.format(maxEarnings);
// Update Grade Badge
var gradeEl = document.getElementById('rate-grade');
gradeEl.className = 'grade-badge'; // reset
if (engagementRate = 3 && engagementRate = 10 && engagementRate < 18) {
gradeEl.innerHTML = "High Engagement";
gradeEl.classList.add('grade-good');
} else {
gradeEl.innerHTML = "Viral Status";
gradeEl.classList.add('grade-viral');
}
}