Enter total messages from the stream summary for deeper analysis.
Viewer-to-Follower Engagement Rate
0.00%
Chat Activity Rate (Messages/Viewer)
0
function calculateTwitchEngagement() {
// 1. Get input values
var followersStr = document.getElementById('totalFollowers').value;
var avgViewersStr = document.getElementById('avgViewers').value;
var chatMessagesStr = document.getElementById('totalChatMessages').value;
// 2. Parse numbers
var followers = parseFloat(followersStr);
var avgViewers = parseFloat(avgViewersStr);
var chatMessages = parseFloat(chatMessagesStr);
// 3. Validation
if (!followers || followers <= 0) {
alert("Please enter a valid number of Total Followers.");
return;
}
if (!avgViewers || avgViewers 0) {
chatRate = chatMessages / avgViewers;
hasChatData = true;
}
// 6. Determine Verdict/Badge for Viewer Ratio
// Benchmarks vary, but generally for Twitch:
// 3% is High
var verdictHtml = ";
var analysis = ";
if (engagementRate < 1.0) {
verdictHtml = 'Low Engagement';
analysis = "Your viewer count relative to your follower base is lower than average. Consider re-engaging old followers or checking your stream schedule consistency.";
} else if (engagementRate >= 1.0 && engagementRate < 3.5) {
verdictHtml = 'Average Engagement';
analysis = "You have a healthy retention rate typical for growing channels. Your active community is consistent.";
} else {
verdictHtml = 'High Engagement';
analysis = "Excellent! A significant portion of your followers tune in regularly. This indicates a very loyal community.";
}
// 7. Update DOM
document.getElementById('viewerRatioDisplay').innerHTML = engagementRate.toFixed(2) + '%' + verdictHtml;
document.getElementById('analysisText').innerText = analysis;
if (hasChatData) {
document.getElementById('chatMetricContainer').style.display = 'block';
document.getElementById('chatRateDisplay').innerText = chatRate.toFixed(1);
} else {
document.getElementById('chatMetricContainer').style.display = 'none';
}
document.getElementById('twitchResult').style.display = 'block';
}
Understanding Your Twitch Engagement Rate
Engagement on Twitch operates differently than on platforms like Instagram or Twitter. While "likes" don't exist in the same capacity, the health of a channel is determined by how many of your total followers actually turn up to watch your content live, and how active they are in chat.
How is Twitch Engagement Calculated?
There are two primary ways to measure engagement on Twitch:
Viewer-to-Follower Ratio: This is the most common metric. It is calculated by dividing your Average Concurrent Viewers (ACV) by your Total Followers and multiplying by 100. For example, if you have 1,000 followers and average 20 viewers, your engagement rate is 2%.
Chat Velocity: This measures how active your chat is relative to your viewership. It is calculated by dividing total chat messages by your average viewer count. A higher number indicates a more interactive community.
What is a Good Engagement Rate on Twitch?
Benchmarks for Twitch are generally lower than social media feeds because watching a live stream requires a significant time investment compared to scrolling past a photo.
0.5% – 1.5%: Typical for older or very large channels where many followers may be inactive accounts.
1.5% – 3.5%: Considered a healthy, active channel.
Above 3.5%: Exceptional engagement, often seen in smaller, tight-knit communities or rapidly growing channels.
Why This Metric Matters for Sponsorships
Brands looking to sponsor streamers often look beyond the total follower count. A streamer with 50,000 followers but only 100 average viewers (0.2% engagement) is often less valuable to a sponsor than a streamer with 5,000 followers and 200 average viewers (4% engagement). High engagement proves that your audience listens to you and trusts your recommendations.
Tips to Improve Engagement
Set a Consistent Schedule: Viewers cannot engage if they don't know when you are live.
Utilize Raids: Ending your stream by raiding another channel keeps your community active and often results in reciprocal hosts.
Interact with Chat: The Chat Velocity metric is driven by your ability to keep the conversation flowing. Ask questions and acknowledge new viewers immediately.
Prune Inactive Bots: Sometimes follower counts are inflated by bots. While you can't always delete them, focusing on ACV growth is more important than the raw follower number.