Amazon FBA Profit Calculator
Profit Breakdown
Total Amazon Fees:
$0.00
Total Expenses:
$0.00
Net Profit per Unit:
$0.00
Profit Margin:
0.00%
ROI (Return on Investment):
0.00%
Understanding Your Amazon FBA Profit Margins
Selling on Amazon Fulfillment by Amazon (FBA) is a powerful way to scale an e-commerce business, but the complexity of fees can often hide your true profitability. To succeed, you must look beyond the "Gross Sale" and focus on the "Net Profit."
Key Components of the FBA Calculation
- Selling Price: The final price the customer pays for your item on the Amazon marketplace.
- COGS (Cost of Goods Sold): What it costs you to manufacture or buy the product from your supplier.
- Referral Fee: This is essentially Amazon's commission. For most categories, this is 15% of the total selling price.
- Fulfillment Fee: A flat fee per unit based on the weight and dimensions of your product. This covers picking, packing, and shipping to the customer.
- PPC Spend: Your advertising cost per unit. If you spend $500 to sell 100 units, your PPC spend per unit is $5.00.
Real-World Example Calculation
Imagine you are selling a "Premium Yoga Mat":
| Selling Price | $45.00 |
| Land Cost (Product + Shipping) | $12.00 |
| Amazon Referral Fee (15%) | $6.75 |
| FBA Fulfillment Fee | $7.50 |
| PPC Marketing (Per Unit) | $4.00 |
| Total Net Profit | $14.75 |
In this scenario, your Profit Margin is 32.7% and your ROI is 122.9%. This indicates a healthy, sustainable product line.
Strategies to Increase Your Profit
If your calculator results are lower than expected, consider these three levers:
- Optimize Packaging: Dropping just one size tier in FBA fulfillment (by reducing box dimensions) can save you $1-2 per unit instantly.
- Improve ACoS: Lowering your Advertising Cost of Sale (PPC) ensures more of the revenue stays in your pocket.
- Bulk Sourcing: Negotiating a 10% lower COGS with your manufacturer can drastically increase your ROI.