Calculate your website's bounce rate based on Google Analytics metrics.
Total number of sessions initiated.
Sessions with only one page view.
0.00%
0%100%
What is Bounce Rate in Google Analytics?
Bounce rate is a critical metric in digital marketing that represents the percentage of visitors who enter your site and then leave ("bounce") rather than continuing to view other pages within the same site. Technically, Google Analytics defines a bounce as a single-page session on your site.
When a user bounces, the Google Analytics server receives only one GIF request (the pageview). This means the user opened a single page and then exited without triggering any other requests, such as events, transactions, or additional pageviews.
The Bounce Rate Formula
The calculation used by this tool matches the standard Google Analytics formula:
Bounce Rate = (Total Bounces / Total Sessions) × 100
Total Bounces: The number of single-page visits.
Total Sessions: The total number of visits to the site.
What is a "Good" Bounce Rate?
There is no single "good" number, as acceptable bounce rates vary significantly by industry and page type. However, general benchmarks include:
26% – 40%: Excellent (Often found in retail or well-optimized landing pages).
41% – 55%: Average (Typical for many informational sites).
56% – 70%: Higher than average (Acceptable for some contexts).
70%+: High (Common for blogs, news, and events, but poor for e-commerce).
Note: A very low bounce rate (under 20%) often indicates a tracking code installation error (e.g., duplicate code firing two pageviews per load).
How to Lower Your Bounce Rate
If your bounce rate is higher than industry standards, consider the following optimizations:
Improve Page Load Speed: Slow sites cause users to leave immediately.
Enhance Mobile Responsiveness: Ensure your layout works perfectly on phones.
Match Intent: Ensure your content actually answers the search query that brought the user there.
Clear Call-to-Action (CTA): Give users a clear next step to take on the page.
Internal Linking: Provide relevant links to other content on your site to encourage exploration.
function calculateBounceRate() {
var sessionsInput = document.getElementById('ga-total-sessions');
var bouncesInput = document.getElementById('ga-total-bounces');
var resultBox = document.getElementById('ga-result-display');
var rateOutput = document.getElementById('ga-rate-output');
var analysisOutput = document.getElementById('ga-analysis-output');
var errorMsg = document.getElementById('ga-error-msg');
var marker = document.getElementById('ga-marker');
var sessions = parseFloat(sessionsInput.value);
var bounces = parseFloat(bouncesInput.value);
// Reset display
errorMsg.style.display = 'none';
resultBox.style.display = 'none';
// Validation Logic
if (isNaN(sessions) || isNaN(bounces)) {
errorMsg.innerHTML = "Please enter valid numbers for both fields.";
errorMsg.style.display = 'block';
return;
}
if (sessions <= 0) {
errorMsg.innerHTML = "Total sessions must be greater than zero.";
errorMsg.style.display = 'block';
return;
}
if (bounces sessions) {
errorMsg.innerHTML = "Total bounces cannot exceed total sessions.";
errorMsg.style.display = 'block';
return;
}
// Calculation
var bounceRate = (bounces / sessions) * 100;
var formattedRate = bounceRate.toFixed(2);
// Analysis Logic
var analysisText = "";
var color = "";
if (bounceRate < 20) {
analysisText = "Unusually Low: This often indicates a tracking code error (e.g., double firing). Verify your Analytics setup.";
color = "#ea4335"; // Red alert
} else if (bounceRate <= 40) {
analysisText = "Excellent: Users are highly engaged. Typical for top-performing retail or service sites.";
color = "#34a853"; // Green
} else if (bounceRate <= 55) {
analysisText = "Average: A healthy range for most websites.";
color = "#fbbc04"; // Yellow
} else if (bounceRate <= 70) {
analysisText = "Above Average: May need optimization depending on the site type.";
color = "#fbbc04"; // Yellow
} else {
analysisText = "High: Normal for blogs/news/dictionaries, but usually bad for landing pages or e-commerce.";
color = "#ea4335"; // Red
}
// Display Results
rateOutput.innerHTML = formattedRate + "%";
analysisOutput.innerHTML = "Interpretation: " + analysisText + "This means " + bounces + " out of " + sessions + " visitors left without interacting.";
// Update visual marker
marker.style.left = Math.min(bounceRate, 100) + "%";
resultBox.style.display = 'block';
}