Estimate your potential monthly income based on traffic, conversion rates, and commissions.
Total Clicks to Merchant:0
Total Monthly Sales:0
Earnings Per Click (EPC):$0.00
Estimated Monthly Income:$0.00
How to Calculate Your Affiliate Marketing Income
Understanding the math behind your affiliate business is crucial for scaling. Our Affiliate Marketing Earnings Calculator uses five core metrics to project your revenue. By adjusting these variables, you can identify which part of your sales funnel needs the most improvement.
The Core Formula
The calculation follows a logical progression of the user journey:
Clicks: Traffic × CTR%
Sales: Clicks × Conversion Rate%
Earnings: Sales × Average Order Value × Commission%
Example Calculation
Imagine you run a tech blog with the following stats:
Traffic: 10,000 visitors per month
CTR: 3% (300 people click your affiliate links)
Conversion Rate: 2% (6 people make a purchase)
Order Value: $200 (Average cost of the tech product)
Commission: 10% ($20 earned per sale)
In this scenario, your total monthly earnings would be $120. Your Earnings Per Click (EPC) would be $0.40 ($120 income / 300 clicks).
3 Ways to Increase Your Affiliate Earnings
If you want to boost the numbers shown in the calculator above, focus on these three levers:
Improve Intent: Don't just drive generic traffic. Focus on "Commercial Intent" keywords like "Best [Product]" or "[Product] Review." These visitors have a much higher conversion rate.
Optimize Call-to-Actions (CTAs): Experiment with button colors, placement, and "Check Price" vs. "Buy Now" text to increase your Click-Through Rate.
Negotiate Rates: Once you are consistently driving sales, reach out to the affiliate manager. Many programs will increase your commission percentage if you hit certain volume milestones.
function calculateAffiliateEarnings() {
var traffic = parseFloat(document.getElementById('monthlyTraffic').value);
var ctr = parseFloat(document.getElementById('clickRate').value);
var cr = parseFloat(document.getElementById('convRate').value);
var aov = parseFloat(document.getElementById('avgOrderValue').value);
var comm = parseFloat(document.getElementById('commRate').value);
if (isNaN(traffic) || isNaN(ctr) || isNaN(cr) || isNaN(aov) || isNaN(comm)) {
alert("Please enter valid numeric values in all fields.");
return;
}
var totalClicks = traffic * (ctr / 100);
var totalSales = totalClicks * (cr / 100);
var commissionPerSale = aov * (comm / 100);
var totalIncome = totalSales * commissionPerSale;
var epc = totalClicks > 0 ? totalIncome / totalClicks : 0;
document.getElementById('resClicks').innerHTML = Math.round(totalClicks).toLocaleString();
document.getElementById('resSales').innerHTML = totalSales.toFixed(2);
document.getElementById('resEPC').innerHTML = "$" + epc.toFixed(2);
document.getElementById('resIncome').innerHTML = "$" + totalIncome.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('affiliateResult').style.display = 'block';
}