Website Bounce Rate Calculator
Analyze your traffic quality by calculating the percentage of single-page sessions.
What is Bounce Rate?
Bounce rate is a digital marketing metric that represents the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site. In technical terms, it is the ratio of single-page sessions to all sessions on your website.
Bounce Rate = (Single-Page Sessions / Total Sessions) × 100
Understanding the Results
A "high" bounce rate isn't always bad, but it usually indicates that the landing page isn't relevant to your visitors or the user experience needs improvement. Here is a general benchmark for most websites:
- 25% – 40%: Excellent traffic quality and high engagement.
- 41% – 55%: Average bounce rate for most professional sites.
- 56% – 70%: Higher than average; may require optimization.
- 70%+: Very high. Common for simple blogs or news articles, but concerning for e-commerce or service pages.
Real-World Example
Imagine you run an online store. Last month, your homepage received 10,000 total sessions. Out of those, 4,500 visitors looked at the homepage and closed the tab without clicking on a product, your "About" page, or the "Contact" page.
The Calculation: (4,500 ÷ 10,000) × 100 = 45%. This would be considered a very healthy bounce rate for an e-commerce landing page.
How to Reduce Your Bounce Rate
If your bounce rate is higher than desired, consider these SEO and UX strategies:
- Improve Page Speed: Users will bounce if a page takes more than 3 seconds to load.
- Optimize Content Relevance: Ensure your meta titles and descriptions match the actual content on the page.
- Clear Call to Action (CTA): Give users a clear next step so they stay on the site.
- Mobile Optimization: A poor mobile experience is a leading cause of high bounce rates.