Calculating Email Click Through Rate

Email Click-Through Rate (CTR) Calculator

Measure the engagement of your email campaigns instantly.

The number of emails that successfully reached recipients.

The total number of clicks on links within the email.

Your Email CTR Result

0%

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Understanding Email Click-Through Rate (CTR)

Email Click-Through Rate (CTR) is a vital metric in email marketing that represents the percentage of recipients who clicked on one or more links contained in a specific email campaign. Unlike the Open Rate, which only measures initial interest, the CTR measures active engagement and the effectiveness of your call-to-action (CTA).

The CTR Formula

CTR = (Total Clicks ÷ Total Emails Delivered) × 100

Calculation Example

If you send a newsletter to 10,000 subscribers and 9,800 emails are successfully delivered, and from those, you receive 245 clicks on your main promotional link, your calculation would be:

• Calculation: (245 / 9,800) * 100
• Result: 2.5% CTR

Why CTR is Important

Monitoring your CTR allows you to evaluate the quality of your content and the relevance of your offers to your audience. A high CTR usually indicates that your messaging resonates with your subscribers and that your CTA is clear and compelling. Conversely, a low CTR might suggest that your email design is cluttered, your links are hard to find, or your offer isn't hitting the mark.

Common Benchmarks

While CTR varies by industry, average email click-through rates typically fall between 2% and 5%. B2B campaigns often see slightly different engagement patterns than B2C e-commerce campaigns. It is essential to benchmark your performance against your own historical data to see growth over time.

function calculateCTR() { var delivered = parseFloat(document.getElementById('emailsDelivered').value); var clicks = parseFloat(document.getElementById('totalClicks').value); var resultBox = document.getElementById('ctrResultBox'); var resultValue = document.getElementById('ctrValue'); var resultFeedback = document.getElementById('ctrFeedback'); if (isNaN(delivered) || isNaN(clicks) || delivered delivered) { alert("Clicks cannot be higher than the number of delivered emails in a standard CTR calculation."); return; } var ctr = (clicks / delivered) * 100; var formattedCTR = ctr.toFixed(2); resultValue.innerHTML = formattedCTR + "%"; resultBox.style.display = "block"; var feedback = ""; var color = ""; if (ctr = 1 && ctr = 3 && ctr < 6) { feedback = "Good Engagement: Your audience finds your content relevant!"; color = "#28a745"; } else { feedback = "Excellent Engagement: Outstanding performance. Your campaign is highly effective!"; color = "#007bff"; } resultValue.style.color = color; resultFeedback.innerHTML = feedback; resultFeedback.style.color = color; resultBox.scrollIntoView({ behavior: 'smooth', block: 'nearest' }); }