Determine the profitability of your latest email blast by analyzing key performance metrics.
Includes ESP fees, design, copy costs.
Number of successfully delivered emails.
Percentage of recipients who clicked a link.
Percentage of clickers who completed a purchase.
Average revenue generated per conversion.
Campaign Performance Results
Estimated Clicks:
0
Estimated Conversions:
0
Total Revenue Generated:
$0.00
Net Profit:
$0.00
FINAL CAMPAIGN ROI
0.00%
function calculateEmailROI() {
var cost = parseFloat(document.getElementById('em_cost').value);
var sent = parseInt(document.getElementById('em_sent').value);
var ctr = parseFloat(document.getElementById('em_ctr').value);
var cr = parseFloat(document.getElementById('em_cr').value);
var aov = parseFloat(document.getElementById('em_aov').value);
var resultDiv = document.getElementById('em_result');
if (isNaN(cost) || cost < 0 || isNaN(sent) || sent < 0 || isNaN(ctr) || ctr < 0 || isNaN(cr) || cr < 0 || isNaN(aov) || aov sent) totalClicks = sent;
var totalConversions = totalClicks * (cr / 100);
// Ensure conversions don't exceed clicks
if (totalConversions > totalClicks) totalConversions = totalClicks;
// Calculate financial metrics
var totalRevenue = totalConversions * aov;
var netProfit = totalRevenue – cost;
// Calculate ROI Percentage
var roiPercent = 0;
if (cost > 0) {
roiPercent = (netProfit / cost) * 100;
} else if (totalRevenue > 0 && cost === 0) {
roiPercent = 99999; // Infinite ROI technically, just cap it or handle differently. For simplicity in display, we will var it show a high number or handle it. Let's just calculate normally, it will be huge.
roiPercent = (netProfit / 0.01) * 100; // Avoid divide by zero error for display
} else {
roiPercent = 0;
}
// Update the display
resultDiv.style.display = "block";
document.getElementById('res_clicks').innerText = Math.round(totalClicks).toLocaleString();
document.getElementById('res_conversions').innerText = Math.round(totalConversions).toLocaleString();
var formatter = new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD',
});
document.getElementById('res_revenue').innerText = formatter.format(totalRevenue);
var profitEl = document.getElementById('res_profit');
profitEl.innerText = formatter.format(netProfit);
if (netProfit >= 0) {
profitEl.style.color = "#28a745";
} else {
profitEl.style.color = "#dc3545";
}
var roiEl = document.getElementById('res_roi_percent');
roiEl.innerText = roiPercent.toFixed(2) + "%";
if (roiPercent >= 0) {
roiEl.style.color = "#ffd700";
} else {
roiEl.style.color = "#ff6b6b";
}
}
Understanding Email Marketing ROI
Email marketing remains one of the most effective digital marketing channels, often boasting a high return on investment (ROI). However, knowing exactly how profitable a specific campaign was requires looking beyond open rates and focusing on revenue metrics.
This calculator helps you quantify the success of an email blast by connecting your engagement metrics (like CTR) with financial metrics (like AOV and Cost). By inputting the costs associated with creating and sending the campaign, alongside performance data, you can determine the exact net profit and percentage return.
Key metrics defined:
CTR (Click-Through Rate): The percentage of delivered emails that generated a click. This measures the effectiveness of your email content and call-to-action.
Conversion Rate (from Clicks): The percentage of people who clicked through to your landing page and actually completed a purchase or desired action.
AOV (Average Order Value): The average amount spent by customers whenever they make a purchase derived from this campaign.
How to Use This Calculator & Realistic Example
To use the calculator, gather your campaign data from your Email Service Provider (ESP) and your analytics platform. Enter the total cost of the campaign, the number of emails sent, and the resulting performance metrics.
Example Scenario:
Let's imagine an e-commerce store sends a Black Friday promotional email. Here is the data they input:
Total Campaign Cost: $450.00 (Includes designer fee and ESP costs for the send volume).
Total Emails Sent: 25,000 subscribers.
Click-Through Rate (CTR): 4.2% (A solid engagement rate for a sale event).
Conversion Rate (from Clicks): 8.5% (High intent traffic landing on sale pages).
Average Order Value (AOV): $65.00.
After inputting these numbers and clicking "Calculate Campaign ROI", the results would show:
Estimated Clicks: 1,050
Estimated Conversions: ~89
Total Revenue Generated: $5,801.25
Net Profit: $5,351.25
FINAL CAMPAIGN ROI: 1,189.17%
This result indicates an incredibly successful campaign, generating nearly $12 in profit for every $1 spent. Use this data to benchmark future campaigns and optimize your email marketing strategy.