UK Freelance Hourly Rate Calculator
Calculate the hourly rate required to meet your income goals while covering expenses and non-billable time.
Minimum Hourly Rate: £0.00
Based on 0 annual billable hours to generate total revenue of £0.00.
Understanding Your Freelance Hourly Rate in the UK
For many freelancers and sole traders in the UK, determining the correct hourly rate is one of the most challenging aspects of running a business. Charging too little means you might struggle to cover costs or save for the future, while charging too much without justification can deter potential clients.
A common mistake is simply looking at a previous permanent salary and dividing it by 2080 (a standard 40-hour work year). This fails to account for the realities of freelancing: business expenses, taxes, National Insurance, lack of paid employee benefits (like sick pay or pension matching), and crucially, non-billable time.
The Importance of Billable vs. Non-Billable Hours
As a freelancer, you are rarely paid for every hour you work. You must account for non-billable tasks such as:
- Marketing and finding new clients
- Administrative tasks, invoicing, and bookkeeping
- Skill development and training
- Client communication that cannot be directly charged
A realistic billable percentage for most established freelancers is between 60% and 75%. If you work a 40-hour week, you might only be able to bill clients for 24 to 30 of those hours. Your hourly rate must be high enough during those billable hours to subsidise the non-billable ones.
How This Calculator Works
This UK-specific calculator works backward from your financial goals to determine your minimum viable hourly rate. It calculates the total revenue your business needs to generate annually and divides it by the actual number of hours you can charge for.
The inputs defined:
- Target Annual Gross Income (£): This is the equivalent of the gross salary you would want before tax. It's the money you pay yourself from the business.
- Annual Business Costs (£): All deductible business expenses. Don't forget professional indemnity insurance, accounting fees, software subscriptions, hardware, and travel.
- Weeks Worked Per Year: A standard year is 52 weeks. If you plan for 4 weeks of holiday and allow 2 weeks for potential sickness, you would enter 46 weeks.
- Billable Percentage: The realistic percentage of your working time spent on paid client work.
Example Calculation
Let's imagine Sarah, a freelance graphic designer in Manchester:
- She wants a gross personal income equivalent to £40,000.
- Her annual business costs (Adobe subscription, accountant, laptop upgrades, insurance) are £6,500.
- She wants to take 5 weeks of holiday and allow 1 week for sickness, so she works 46 weeks.
- She works a standard 40-hour week.
- She estimates she spends about 30% of her time on admin and marketing, leaving a 70% billable percentage.
Using the calculator, Sarah's total business revenue target is £46,500. Her total annual billable hours are 1,288 (out of 1,840 total worked hours). Therefore, her minimum hourly rate must be approximately £36.10 just to hit her target.
Remember, this is your *minimum* rate based on costs and income goals. Market value, expertise, and the value you bring to the client should ultimately dictate your final pricing strategy, which may be significantly higher.