Business Valuation Calculator (SDE Method)
Estimated Valuation:
How to Calculate the Value of a Small Business
Valuing a small business is more of an art than a science, but the most common method used by brokers and lenders for businesses generating less than $1 million in profit is the Seller\'s Discretionary Earnings (SDE) method.
What is SDE (Seller\'s Discretionary Earnings)?
SDE represents the total financial benefit a single full-time owner-operator derives from the business. To calculate it, start with your net profit and "add back" specific expenses:
- Owner's Salary: The compensation paid to the primary owner.
- Non-Cash Expenses: Depreciation and amortization.
- Interest Expense: Costs associated with business loans.
- One-time Expenses: Website redesigns, lawsuits, or specific equipment repairs.
- Personal Expenses: Personal travel or meals run through the business.
The Industry Multiplier Explained
The multiplier is determined by the risk and growth potential of your industry. A higher multiplier suggests a more stable, transferable, or fast-growing business. Common ranges include:
- 1.0x – 2.0x: Small service businesses, local retail, or businesses heavily dependent on the owner.
- 2.0x – 3.0x: Established professional services, light manufacturing, or niche e-commerce.
- 3.0x – 5.0x+: High-growth tech companies, recurring SaaS revenue, or companies with proprietary patents.
Example Calculation
Imagine a local HVAC company with the following metrics:
- Net Profit: $100,000
- Owner Salary: $50,000
- Interest/Depreciation: $10,000
- SDE: $160,000
- Industry Multiplier: 2.5x
- Inventory: $15,000
- Business Debt: $10,000
In this scenario, the base valuation is $160,000 × 2.5 = $400,000. After adding the inventory and subtracting the debt, the final estimated value is $405,000.
Factors That Increase Your Multiplier
If you want to sell your business for a higher price, focus on these "value drivers":
- Owner Independence: Can the business run for a month without you?
- Recurring Revenue: Do customers pay via subscriptions or long-term contracts?
- Customer Diversification: No single customer should represent more than 10-15% of total revenue.
- Clean Financials: Having three years of tax returns and clear P&L statements reduces buyer risk.