Interest Rate Risk in the Banking Book Calculation

Content Marketing ROI Calculator

Results Summary

Total Monthly Leads:

Total Revenue Potential:

Cost Per Lead (CPL):

Return on Investment:

function calculateROI() { var spend = parseFloat(document.getElementById('monthlySpend').value); var traffic = parseFloat(document.getElementById('monthlyTraffic').value); var convRate = parseFloat(document.getElementById('conversionRate').value); var ltv = parseFloat(document.getElementById('customerLTV').value); if (isNaN(spend) || isNaN(traffic) || isNaN(convRate) || isNaN(ltv) || spend <= 0) { alert("Please enter valid positive numbers in all fields."); return; } var totalLeads = traffic * (convRate / 100); var totalRevenue = totalLeads * ltv; var netProfit = totalRevenue – spend; var roi = (netProfit / spend) * 100; var cpl = spend / totalLeads; document.getElementById('resLeads').innerText = totalLeads.toLocaleString(undefined, {maximumFractionDigits: 0}); document.getElementById('resRev').innerText = '$' + totalRevenue.toLocaleString(undefined, {maximumFractionDigits: 2}); document.getElementById('resCPL').innerText = '$' + cpl.toLocaleString(undefined, {maximumFractionDigits: 2}); document.getElementById('resROI').innerText = roi.toLocaleString(undefined, {maximumFractionDigits: 2}) + '%'; document.getElementById('resultsArea').style.display = 'block'; }

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How to Calculate Content Marketing ROI

Understanding the Return on Investment (ROI) of your content marketing strategy is essential for scaling your business. Unlike paid ads, content marketing is an appreciative asset—the value increases over time as your organic traffic compounds.

The ROI Formula for Content

The standard formula used in this calculator is:

ROI = [(Total Revenue from Content – Total Content Cost) / Total Content Cost] x 100

Key Components Explained

• Monthly Spend: This should include freelancer fees, agency retainers, software tools, and internal staff time allocated to content production and promotion.
• Monthly Traffic: The expected number of unique visitors your content attracts through SEO, social media, and newsletters.
• Conversion Rate: The percentage of visitors who take a desired action (e.g., signing up for a demo, purchasing a product, or downloading a lead magnet).
• Customer Lifetime Value (LTV): The total net profit a customer is expected to generate over the course of their relationship with your brand.

A Realistic Example

Imagine a B2B Software company that spends $5,000 per month on 4 high-quality articles. If those articles collectively attract 8,000 visitors per month with a 1.5% conversion rate, they generate 120 leads. If each lead has a lifetime value of $200, the results look like this:

• Total Revenue: 120 leads x $200 = $24,000
• Net Profit: $24,000 – $5,000 = $19,000
• ROI: ($19,000 / $5,000) x 100 = 380%
• Cost Per Lead: $5,000 / 120 = $41.67

Why Content ROI is Unique

One of the most important things to remember about content marketing is the longevity. An article written in January might continue to generate leads for years. While this calculator focuses on monthly snapshots, your actual ROI often grows as your "Content Library" gets larger and gains more authority in search engines.