LinkedIn Engagement Rate Calculator
Measure your post or profile performance against industry benchmarks.
Your Results
How to Use the LinkedIn Engagement Rate Calculator
Understanding your LinkedIn metrics is crucial for B2B marketing and personal branding. This calculator uses the standard "Engagement by Followers" formula, which is the most common way to audit profile health and post performance externally.
The Formula
Engagement Rate = ((Reactions + Comments + Shares) / Total Followers) x 100
LinkedIn Engagement Rate Benchmarks for 2024
What is a "good" engagement rate on LinkedIn? Unlike TikTok or Instagram, LinkedIn benchmarks tend to be slightly lower but higher in lead quality. Here is how to interpret your results:
- Less than 1%: Below average. Consider refining your content strategy or posting frequency.
- 1% to 2%: Average. This is the standard benchmark for most corporate pages and personal profiles.
- 2% to 5%: Good. Your content is resonating well with your professional network.
- Above 5%: Excellent. You are likely achieving "viral" reach within your specific niche.
Factors That Influence Your Rate
1. Network Size: As your follower count grows, your engagement rate naturally tends to decrease (the "dilution" effect).
2. Content Format: Native video and "document" (PDF carousels) usually earn higher engagement than external links.
3. Posting Time: LinkedIn engagement peaks during Tuesday, Wednesday, and Thursday mornings (EST/GMT).
Example Calculation
If you have 1,000 followers and a post receives 30 likes, 10 comments, and 5 shares:
- Total Interactions: 30 + 10 + 5 = 45
- 45 / 1,000 = 0.045
- 0.045 x 100 = 4.5% Engagement Rate