.calculator-container {
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
max-width: 800px;
margin: 20px auto;
padding: 30px;
border: 1px solid #e0e0e0;
border-radius: 12px;
background-color: #ffffff;
box-shadow: 0 4px 20px rgba(0,0,0,0.05);
}
.calculator-header {
text-align: center;
margin-bottom: 25px;
}
.calculator-header h2 {
color: #0073b1;
margin-bottom: 10px;
font-size: 28px;
}
.input-group {
margin-bottom: 20px;
}
.input-group label {
display: block;
margin-bottom: 8px;
font-weight: 600;
color: #333;
}
.input-group input {
width: 100%;
padding: 12px;
border: 1px solid #cdcfd2;
border-radius: 6px;
box-sizing: border-box;
font-size: 16px;
}
.input-group input:focus {
border-color: #0073b1;
outline: none;
box-shadow: 0 0 0 2px rgba(0,115,177,0.2);
}
.calc-button {
width: 100%;
padding: 15px;
background-color: #0073b1;
color: white;
border: none;
border-radius: 30px;
font-size: 18px;
font-weight: bold;
cursor: pointer;
transition: background-color 0.3s;
}
.calc-button:hover {
background-color: #005582;
}
#result-box {
margin-top: 25px;
padding: 20px;
border-radius: 8px;
text-align: center;
display: none;
}
.result-value {
font-size: 36px;
font-weight: 800;
color: #0073b1;
margin-bottom: 10px;
}
.result-label {
font-size: 16px;
color: #555;
}
.article-section {
margin-top: 40px;
line-height: 1.6;
color: #333;
}
.article-section h3 {
color: #0073b1;
margin-top: 25px;
}
.benchmark-table {
width: 100%;
border-collapse: collapse;
margin: 20px 0;
}
.benchmark-table th, .benchmark-table td {
border: 1px solid #ddd;
padding: 12px;
text-align: left;
}
.benchmark-table th {
background-color: #f4f4f4;
}
Reactions (Likes, Celebrate, Love, etc.)
Comments
Shares / Reposts
Clicks (Link, Profile, or See More)
Total Impressions
Calculate Engagement Rate
Your LinkedIn Engagement Rate is:
0%
How to Calculate LinkedIn Engagement Rate
Engagement rate on LinkedIn is a metric used to evaluate the level of interaction your content receives relative to how many times it was shown (Impressions). Unlike other platforms, LinkedIn calculates engagement as a sum of all interactions, including clicks, divided by impressions.
The Formula:
Engagement Rate = ((Reactions + Comments + Shares + Clicks) / Impressions) x 100
LinkedIn Engagement Benchmarks (2024)
What is a good engagement rate on LinkedIn? While it varies by industry and company size, here are the general benchmarks for company pages:
Engagement Rate
Status
Below 1%
Below Average – Content may need more relevance.
1% – 3%
Average – Good performance for large pages.
3% – 6%
Above Average – Very strong audience connection.
Over 6%
Excellent – Viral potential and high authority.
Examples of LinkedIn Calculations
Scenario A: A post receives 50 reactions, 10 comments, 5 shares, and 100 clicks with 5,000 impressions.Calculation: ((50+10+5+100) / 5000) * 100 = 3.3%
Scenario B: A text-only post receives 20 reactions and 2 comments with 800 impressions.Calculation: ((20+2) / 800) * 100 = 2.75%
Tips to Increase Your Engagement
Ask Questions: Encourage comments by ending your posts with a thoughtful question.Use Visuals: Posts with images or short videos typically see 2x higher engagement than text-only posts.The "Golden Hour": Engaging with comments in the first 60 minutes after posting can boost the algorithm's reach.Tag Relevant People: Mentioning industry leaders or partners encourages them to interact and share.
function calculateLinkedInEngagement() {
var reactions = parseFloat(document.getElementById('li_reactions').value) || 0;
var comments = parseFloat(document.getElementById('li_comments').value) || 0;
var shares = parseFloat(document.getElementById('li_shares').value) || 0;
var clicks = parseFloat(document.getElementById('li_clicks').value) || 0;
var impressions = parseFloat(document.getElementById('li_impressions').value) || 0;
var resultBox = document.getElementById('result-box');
var resultDisplay = document.getElementById('engagement-result');
var ratingDisplay = document.getElementById('engagement-rating');
if (impressions <= 0) {
alert("Impressions must be greater than zero to calculate engagement rate.");
return;
}
var totalInteractions = reactions + comments + shares + clicks;
var engagementRate = (totalInteractions / impressions) * 100;
resultDisplay.innerHTML = engagementRate.toFixed(2) + "%";
var rating = "";
var color = "";
if (engagementRate = 1 && engagementRate = 3 && engagementRate < 6) {
rating = "Good – You have a healthy level of audience engagement!";
color = "#27ae60";
} else {
rating = "Excellent! Your content is highly engaging and resonant.";
color = "#0073b1";
}
ratingDisplay.innerHTML = rating;
ratingDisplay.style.color = color;
resultBox.style.display = "block";
resultBox.style.backgroundColor = "#f0f7ff";
}