Social Media Engagement Rate Calculator
Measure the performance of your posts or overall profile health across Instagram, TikTok, LinkedIn, or Facebook.
Your Engagement Rate is:
0%
What is Engagement Rate?
Engagement rate is a fundamental metric used to assess how much an audience interacts with content. Unlike follower count, which is a vanity metric, engagement rate measures the actual interest and activity generated by your social media presence. It is expressed as a percentage of your total audience size.
How to Calculate Social Media Engagement Rate
The standard formula used by marketers globally is the Engagement Rate by Followers (ERF). This measures how many of your current followers are actively interacting with your content.
Formula:
ER = ((Total Likes + Total Comments + Total Shares) / Total Followers) x 100
Example Calculation
Imagine an Instagram influencer has 5,000 followers. Their latest post receives:
- 120 Likes
- 20 Comments
- 10 Shares
Total Engagements = 120 + 20 + 10 = 150.
Calculation: (150 / 5,000) * 100 = 3.0% Engagement Rate.
What is a Good Engagement Rate in 2024?
Benchmarks vary significantly by platform and industry. Generally, the more followers you have, the lower your engagement rate tends to be due to algorithm reach limitations.
| Performance Level | Instagram (Avg) | TikTok (Avg) | LinkedIn (Avg) |
|---|---|---|---|
| Excellent | 3.5% + | 7.0% + | 4.0% + |
| Good/Average | 1.5% – 3.0% | 4.0% – 6.0% | 2.0% – 3.0% |
| Below Average | < 1.0% | < 3.0% | < 1.0% |
Ways to Improve Your Engagement Rate
- Post at Peak Times: Analyze when your audience is most active and schedule your content accordingly.
- Use Strong CTAs: Ask direct questions in your captions to encourage comments.
- Reply Quickly: The first hour after posting is critical; reply to every comment to signal value to the algorithm.
- Leverage Video: Reels and TikToks consistently see 20-30% higher engagement rates than static images.