Online Instagram Engagement Rate Calculator

Instagram Engagement Rate Calculator

Your Engagement Rate

0%

Average

function calculateIGEngagement() { var followers = parseFloat(document.getElementById('igFollowers').value); var likes = parseFloat(document.getElementById('igLikes').value) || 0; var comments = parseFloat(document.getElementById('igComments').value) || 0; var saves = parseFloat(document.getElementById('igSaves').value) || 0; if (!followers || followers <= 0) { alert('Please enter a valid number of followers.'); return; } var totalInteractions = likes + comments + saves; var er = (totalInteractions / followers) * 100; var resultDiv = document.getElementById('igResult'); var percentageDiv = document.getElementById('erPercentage'); var statusDiv = document.getElementById('erStatus'); var messageDiv = document.getElementById('erMessage'); resultDiv.style.display = 'block'; percentageDiv.innerText = er.toFixed(2) + '%'; if (er = 1 && er = 3 && er < 6) { statusDiv.innerText = 'Good Engagement'; statusDiv.style.color = '#3897f0'; messageDiv.innerText = 'Well done! Your audience is highly active and interested in your content.'; } else { statusDiv.innerText = 'High Engagement'; statusDiv.style.color = '#4CAF50'; messageDiv.innerText = 'Excellent! You have a very loyal and engaged community. This is a very strong metric for brand collaborations.'; } }

What is Instagram Engagement Rate?

The Instagram engagement rate is a metric that measures the level of interaction your content receives relative to your total follower count. Unlike total followers, which can be a "vanity metric," engagement rate reveals how much your audience actually cares about what you post.

How is it Calculated?

Our calculator uses the standard "Engagement Rate by Followers" formula, which is preferred by brands and influencer agencies:

ER = ((Likes + Comments + Saves) / Total Followers) x 100

Why Does Engagement Rate Matter?

• Algorithm Love: High engagement signals to Instagram that your content is valuable, causing it to show your posts to more people.
• Monetization: Brands value engagement over follower count. A profile with 5,000 followers and a 5% engagement rate is often more valuable than one with 50,000 followers and a 0.5% rate.
• Audience Quality: It helps identify if your followers are real people or bot accounts.

What is a "Good" Engagement Rate in 2024?

Benchmarks vary by industry, but generally:

Rate Range	Interpretation
Less than 1%	Low – Needs improvement
1% to 3%	Average/Good
3.5% to 6%	High – Very healthy
Above 6%	Very High – Viral level

Tips to Boost Your Engagement

1. Post Reels: Video content currently receives higher reach and interaction than static images.
2. Write Compelling Captions: Ask questions or use a "Call to Action" (CTA) to prompt comments.
3. Engage with Others: Spend 15 minutes before and after posting engaging with accounts in your niche.
4. Post at the Right Time: Use your Insights to find when your specific followers are most active.
5. Use Interactive Stories: Use polls, sliders, and question boxes to keep your audience clicking.