Calculate your engagement rate based on followers and video views.
Engagement Rate (by Followers)
Standard method for influencers
0.00%
Engagement Rate (by Views)
Measures content virality
0.00%
Total Interactions:0
function calculateTikTokEngagement() {
// Get DOM elements
var likesInput = document.getElementById('tt-likes');
var commentsInput = document.getElementById('tt-comments');
var sharesInput = document.getElementById('tt-shares');
var followersInput = document.getElementById('tt-followers');
var viewsInput = document.getElementById('tt-views');
var resultBox = document.getElementById('tt-result');
var resRateFollowers = document.getElementById('res-rate-followers');
var resRateViews = document.getElementById('res-rate-views');
var resTotalInteractions = document.getElementById('res-total-interactions');
// Parse values
var likes = parseFloat(likesInput.value) || 0;
var comments = parseFloat(commentsInput.value) || 0;
var shares = parseFloat(sharesInput.value) || 0;
var followers = parseFloat(followersInput.value) || 0;
var views = parseFloat(viewsInput.value) || 0;
// Calculate Total Interactions
var totalInteractions = likes + comments + shares;
// Calculate Rate by Followers
// Formula: ((Likes + Comments + Shares) / Followers) * 100
var rateByFollowers = 0;
if (followers > 0) {
rateByFollowers = (totalInteractions / followers) * 100;
}
// Calculate Rate by Views
// Formula: ((Likes + Comments + Shares) / Views) * 100
var rateByViews = 0;
if (views > 0) {
rateByViews = (totalInteractions / views) * 100;
}
// Display Results
resRateFollowers.innerHTML = rateByFollowers.toFixed(2) + '%';
resRateViews.innerHTML = rateByViews.toFixed(2) + '%';
resTotalInteractions.innerHTML = totalInteractions.toLocaleString();
// Show result box
resultBox.style.display = 'block';
}
Understanding TikTok Engagement Rate
Engagement rate is the most critical metric for content creators, social media managers, and brands marketing on TikTok. Unlike vanity metrics such as follower counts, the engagement rate measures how actively your audience interacts with your content. A high engagement rate indicates that your videos are resonating with viewers, prompting the TikTok algorithm to show your content to a broader audience on the "For You" page (FYP).
How to Calculate TikTok Engagement Rate
There are two primary methods for calculating engagement on TikTok, and both serve different purposes. Our calculator above computes both simultaneously.
1. Engagement by Followers
This is the standard formula used by brands when evaluating influencers for sponsorships. It measures the percentage of your followers who interact with a specific post.
Use this when: You want to assess the loyalty of your fanbase and the overall health of your account.
2. Engagement by Views
Because TikTok is a discovery-based platform, many viewers may not be followers. Calculating engagement based on views gives a better indication of how viral a specific piece of content is.
Formula: ((Likes + Comments + Shares) / Total Video Views) × 100
Use this when: You want to evaluate the performance of a specific video relative to how many people actually saw it.
What is a Good Engagement Rate on TikTok?
TikTok generally enjoys higher engagement rates than platforms like Instagram or Facebook. While benchmarks vary by industry and follower count, here are some general guidelines:
3% – 9%: Average engagement.
10% – 17%: High engagement.
18%+: Viral / Extremely high engagement.
Note that as your follower count grows into the millions, maintaining a double-digit engagement rate becomes significantly harder. Micro-influencers often have higher percentage rates than mega-influencers.
Tips to Improve Your Engagement
If your calculator results are lower than you'd like, consider these strategies:
Encourage Comments: Ask a specific question in your video or caption to prompt replies.
Hop on Trends: Utilize trending sounds and challenges while they are still fresh on the FYP.
Reply to Comments with Video: This creates a new piece of content and notifies the original commenter, driving repeat views.
Optimize Video Length: Watch time is a crucial factor. Ensure your hooks are strong enough to keep viewers watching until the end.