Measure your audience interaction levels across Instagram, TikTok, Facebook, or LinkedIn.
Your Engagement Rate is:
0%
What is Social Media Engagement Rate?
Engagement rate is a fundamental metric used in social media marketing to measure the level of interaction that content receives from an audience. Unlike simple follower counts, which only show the size of your potential reach, engagement rate tells you how many people actually find your content valuable enough to interact with.
How to Calculate Engagement Rate
The standard formula for calculating engagement rate per post is based on the ratio of interactions to your total following:
Engagement Rate = ((Likes + Comments + Shares) / Total Followers) x 100
Why Engagement Rate Matters More Than Followers
A high follower count might look impressive, but if nobody is liking, commenting, or sharing your posts, your account is likely suffering from a "ghost" audience or poor algorithm visibility. Platforms like Instagram and LinkedIn prioritize content with high engagement, showing it to more people. This creates a "snowball effect" that increases your organic reach.
Practical Example
Imagine two accounts:
Account A: 10,000 followers and 100 interactions (1% engagement).
Account B: 2,000 followers and 100 interactions (5% engagement).
Even though Account A is "bigger," Account B is much more valuable to brands because their audience is 5x more active and attentive.
What is a "Good" Engagement Rate?
While benchmarks vary by industry and platform, here is a general guide for most social media networks:
Rate Range
Performance Level
Less than 1%
Low engagement
1% – 3.5%
Average / Good
3.5% – 6%
High engagement
Above 6%
Very high engagement
function calculateEngagement() {
var followers = parseFloat(document.getElementById('totalFollowers').value);
var likes = parseFloat(document.getElementById('postLikes').value);
var comments = parseFloat(document.getElementById('postComments').value);
var shares = parseFloat(document.getElementById('postShares').value);
// Validation
if (isNaN(followers) || followers <= 0) {
alert("Please enter a valid number of followers.");
return;
}
var safeLikes = isNaN(likes) ? 0 : likes;
var safeComments = isNaN(comments) ? 0 : comments;
var safeShares = isNaN(shares) ? 0 : shares;
var totalInteractions = safeLikes + safeComments + safeShares;
var engagementRate = (totalInteractions / followers) * 100;
var resultElement = document.getElementById('engagementResult');
var wrapper = document.getElementById('resultWrapper');
var statusElement = document.getElementById('engagementStatus');
resultElement.innerText = engagementRate.toFixed(2) + "%";
wrapper.style.display = "block";
var statusMsg = "";
var statusColor = "";
if (engagementRate = 1 && engagementRate = 3.5 && engagementRate < 6) {
statusMsg = "Performance: High. Your audience is very responsive!";
statusColor = "#5cb85c";
} else {
statusMsg = "Performance: Excellent! You are a viral sensation.";
statusColor = "#2e7d32";
}
statusElement.innerText = statusMsg;
statusElement.style.color = statusColor;
// Scroll to result smoothly
wrapper.scrollIntoView({ behavior: 'smooth', block: 'nearest' });
}
Social Media Engagement Rate Calculator
Measure your audience interaction levels across Instagram, TikTok, Facebook, or LinkedIn.
What is Social Media Engagement Rate?
Engagement rate is a fundamental metric used in social media marketing to measure the level of interaction that content receives from an audience. Unlike simple follower counts, which only show the size of your potential reach, engagement rate tells you how many people actually find your content valuable enough to interact with.
How to Calculate Engagement Rate
The standard formula for calculating engagement rate per post is based on the ratio of interactions to your total following:
Why Engagement Rate Matters More Than Followers
A high follower count might look impressive, but if nobody is liking, commenting, or sharing your posts, your account is likely suffering from a "ghost" audience or poor algorithm visibility. Platforms like Instagram and LinkedIn prioritize content with high engagement, showing it to more people. This creates a "snowball effect" that increases your organic reach.
Practical Example
Imagine two accounts:
Even though Account A is "bigger," Account B is much more valuable to brands because their audience is 5x more active and attentive.
What is a "Good" Engagement Rate?
While benchmarks vary by industry and platform, here is a general guide for most social media networks: