Income After Tax Calculator

Measure the profitability and performance of your email campaigns.

Campaign Performance Summary

Total Revenue

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Net Profit

$0.00

Return on Investment

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Cost Per Conversion

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Engagement breakdown:

Understanding Your Email Marketing ROI

Email marketing remains one of the most effective digital channels, frequently boasting an average ROI of 3,600% to 4,200% ($36-$42 for every $1 spent). However, to truly understand if your campaigns are working, you must move beyond open rates and focus on hard financial data.

The ROI Calculation Formula

This calculator uses the standard marketing ROI formula adapted for the email sales funnel:

ROI = [(Total Revenue – Total Cost) / Total Cost] x 100

Key Metrics Explained

• Delivery Rate: The percentage of emails that successfully reached the recipient's mail server without bouncing. High delivery rates are critical for list hygiene.
• Click-Through Rate (CTR): The percentage of delivered recipients who clicked at least one link. This measures the effectiveness of your copy and call-to-action (CTA).
• Conversion Rate: The percentage of people who clicked through and completed the desired action (e.g., a purchase or sign-up).
• Average Order Value (AOV): The average amount of money spent by a customer during a single transaction initiated by the email.

Example Scenario

Imagine you send a campaign to 10,000 subscribers. You spend $200 on design and software. Your delivery rate is 98% (9,800 emails), and your CTR is 3% (294 clicks). If 2% of those clicks convert (roughly 6 sales) and your AOV is $100, your revenue is $600. Your net profit is $400, resulting in a 200% ROI.

Strategies to Improve Email ROI

1. Segment Your List: Sending relevant content to specific subgroups increases conversion rates significantly compared to "blast" emails.
2. A/B Test Subject Lines: Higher open rates lead to more opportunities for clicks and conversions.
3. Optimize Landing Pages: ROI isn't just about the email; if the page the user lands on is confusing, your conversion rate will suffer.

function calculateEmailROI() { var recipients = parseFloat(document.getElementById('recipients').value) || 0; var campaignCost = parseFloat(document.getElementById('campaignCost').value) || 0; var deliveryRate = (parseFloat(document.getElementById('deliveryRate').value) || 0) / 100; var ctr = (parseFloat(document.getElementById('ctr').value) || 0) / 100; var convRate = (parseFloat(document.getElementById('convRate').value) || 0) / 100; var aov = parseFloat(document.getElementById('aov').value) || 0; // Intermediate Calculations var delivered = recipients * deliveryRate; var clicks = delivered * ctr; var conversions = clicks * convRate; var totalRevenue = conversions * aov; var netProfit = totalRevenue – campaignCost; var roi = 0; if (campaignCost > 0) { roi = (netProfit / campaignCost) * 100; } else if (totalRevenue > 0) { roi = 100; // Technical edge case } var cpc = conversions > 0 ? (campaignCost / conversions) : 0; // Display Results document.getElementById('res-revenue').innerText = '$' + totalRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}); document.getElementById('res-profit').innerText = '$' + netProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}); document.getElementById('res-roi').innerText = roi.toFixed(1) + '%'; document.getElementById('res-cpc').innerText = '$' + cpc.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2}); document.getElementById('res-breakdown').innerText = Math.round(delivered).toLocaleString() + ' emails delivered, resulting in ' + Math.round(clicks).toLocaleString() + ' clicks and ' + conversions.toFixed(1) + ' total conversions.'; document.getElementById('roi-results-panel').style.display = 'block'; // Scroll to results document.getElementById('roi-results-panel').scrollIntoView({ behavior: 'smooth', block: 'nearest' }); }