Engagement Rate Calculator
What is Engagement Rate?
Engagement rate is a fundamental social media metric that measures the level of interaction a piece of content or an entire account receives relative to its audience size. Unlike follower count, which is a "vanity metric," engagement rate indicates how effectively your content resonates with your community.
The Engagement Rate Formula
To calculate the engagement rate by followers (the most common method), use the following formula:
ER = [(Total Likes + Comments + Shares + Saves) / Total Followers] x 100
Why This Metric Matters
Algorithms on platforms like Instagram, TikTok, and LinkedIn prioritize content with high engagement. A high engagement rate signals to the platform that your content is valuable, leading to increased organic reach. For influencers, a high engagement rate is often more attractive to brands than a massive but passive follower base.
Benchmark Guide: What is a "Good" Engagement Rate?
| Performance Level | Average ER Range |
|---|---|
| Low | Below 1% |
| Average | 1% – 3.5% |
| High | 3.5% – 6% |
| Very High | Above 6% |
Examples of Calculation
Example 1: An influencer has 10,000 followers. Their latest post receives 400 likes, 50 comments, and 50 saves.
Total Interactions = 500.
ER = (500 / 10,000) * 100 = 5.00% (High Engagement).
Example 2: A brand has 500,000 followers. Their post receives 2,000 likes and 100 comments.
Total Interactions = 2,100.
ER = (2,100 / 500,000) * 100 = 0.42% (Low Engagement).