Affiliate Marketing Income Calculator
Estimate your potential monthly and annual earnings based on traffic and conversion metrics.
How to Estimate Affiliate Marketing Earnings
Affiliate marketing can be a highly lucrative business model, but understanding the underlying math is crucial for scaling. Your earnings are essentially a product of four primary variables: traffic volume, conversion rates, order value, and commission structures.
The Affiliate Earnings Formula
The calculator uses the following logic to determine your potential profit:
- Sales = Traffic × (Conversion Rate / 100)
- Gross Revenue Generated = Sales × Average Order Value (AOV)
- Monthly Commission = Gross Revenue × (Commission Rate / 100)
- EPC (Earnings Per Click) = Monthly Commission / Traffic
Key Factors That Influence Your Revenue
1. Traffic Quality: Not all traffic is equal. 1,000 visitors from a "buyer intent" search (e.g., "Best laptops for video editing") will convert significantly better than 10,000 visitors from a generic social media post.
2. Conversion Rate (CR): This is the percentage of clicks that result in a sale. Industry standards vary; high-ticket items might have a 0.5% CR, while affordable Amazon products might see 5-10%.
3. Commission Structure: Some programs offer a flat fee per lead, while others offer a percentage of the sale. Recurring commissions (SaaS) are the "holy grail" as they pay you every month for a single acquisition.
Realistic Example Calculation
Imagine you run a fitness blog with the following metrics:
- Clicks: 5,000 per month
- Conversion Rate: 3% (Typical for niche reviews)
- AOV: $120 (Price of a high-quality protein powder or gear)
- Commission Rate: 8%
In this scenario, you would generate 150 sales (5,000 * 0.03). These sales total $18,000 in gross revenue for the merchant. Your 8% commission would result in $1,440 per month, with an EPC of $0.29.