Engagement Rate Calculator
Measure your social media performance accurately
Use "Total Followers" for Engagement Rate by Followers (ERF) or "Reach/Impressions" for Engagement Rate by Reach (ERR).
Your Engagement Rate
How to Calculate Engagement Rate
Engagement rate is a key metric used to measure the level of interaction that social media content receives relative to audience size. Unlike simple follower counts, engagement rate tells you how effectively your content resonates with your community.
The Standard Formula
Where Total Interactions typically includes the sum of likes, comments, shares, and saves for a specific period or post.
Followers vs. Reach: Which to Use?
- Engagement Rate by Followers (ERF): This is the most common metric. It measures how many of your actual followers are interacting with your content. It's best for tracking long-term community health.
- Engagement Rate by Reach (ERR): This measures how many people who actually saw the post interacted with it. This is often more accurate for individual post performance because it ignores inactive accounts.
Real-World Example
Imagine you post a photo on Instagram. You have 10,000 followers. The post receives:
- ✅ 400 Likes
- ✅ 50 Comments
- ✅ 30 Shares
- ✅ 20 Saves
Total Interactions: 400 + 50 + 30 + 20 = 500
Calculation: (500 ÷ 10,000) × 100 = 5% Engagement Rate
What is a "Good" Engagement Rate?
Benchmarks vary by industry and platform, but generally:
| Rate | Assessment |
|---|---|
| Less than 1% | Low engagement |
| 1% to 3.5% | Average/Good |
| 3.5% to 6% | High engagement |
| Above 6% | Very high (Viral potential) |