Measure the profitability of your email campaigns instantly.
Total Revenue
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Net Profit
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Return on Investment
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Cost Per Acquisition
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Understanding Your Email Marketing ROI
Email marketing continues to be one of the most effective digital channels for driving sales and customer retention. However, to scale your efforts, you must understand the financial return on your investment (ROI). Our Email Marketing ROI Calculator helps you bridge the gap between metrics like "clicks" and actual "dollars."
How the Calculation Works
The calculator uses a standard funnel methodology to determine your return:
Total Clicks: Calculated by multiplying your total emails sent by your Click-Through Rate (CTR).
Total Conversions: The number of users who clicked and then completed a purchase (Clicks × Conversion Rate).
Gross Revenue: The total value generated (Conversions × Average Order Value).
Net Profit: Gross Revenue minus your Total Campaign Cost.
ROI: The percentage of profit relative to your cost.
Example Scenario
Imagine you run a campaign with the following stats:
Campaign Cost: $200 (Software + Design)
Sent: 5,000 subscribers
CTR: 4% (200 clicks)
Conversion Rate: 5% (10 purchases)
Avg Order Value: $100
In this case, your revenue is $1,000, your profit is $800, and your ROI is 400%. For every dollar spent, you earned four dollars back in profit.
How to Improve Your ROI
If your results aren't where you want them to be, focus on these three levers:
Increase CTR: Use more compelling subject lines and clear Call-to-Action (CTA) buttons.
Optimize Landing Pages: Ensure the page users land on is relevant to the email to boost your Conversion Rate.
Segmentation: Stop sending "blast" emails. Segmenting your list based on behavior can significantly increase both CTR and conversions.
function calculateEmailROI() {
// Get Input Values
var cost = parseFloat(document.getElementById('em_cost').value);
var sent = parseFloat(document.getElementById('em_sent').value);
var ctr = parseFloat(document.getElementById('em_ctr').value) / 100;
var convRate = parseFloat(document.getElementById('em_conv').value) / 100;
var aov = parseFloat(document.getElementById('em_aov').value);
// Validation
if (isNaN(cost) || isNaN(sent) || isNaN(ctr) || isNaN(convRate) || isNaN(aov)) {
alert("Please enter valid numbers in all fields.");
return;
}
// Logic
var totalClicks = sent * ctr;
var totalConversions = totalClicks * convRate;
var grossRevenue = totalConversions * aov;
var netProfit = grossRevenue – cost;
var roiPercent = 0;
if (cost > 0) {
roiPercent = (netProfit / cost) * 100;
} else if (grossRevenue > 0) {
roiPercent = 100; // Infinity edge case
}
var cpa = 0;
if (totalConversions > 0) {
cpa = cost / totalConversions;
}
// Display Results
document.getElementById('res_rev').innerHTML = "$" + grossRevenue.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('res_profit').innerHTML = "$" + netProfit.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('res_roi').innerHTML = roiPercent.toFixed(2) + "%";
document.getElementById('res_cpa').innerHTML = "$" + cpa.toLocaleString(undefined, {minimumFractionDigits: 2, maximumFractionDigits: 2});
// Show result area
document.getElementById('em_results_area').style.display = 'block';
// Change color based on ROI
var roiDisplay = document.getElementById('res_roi');
if (roiPercent > 0) {
roiDisplay.style.color = "#27ae60";
} else if (roiPercent < 0) {
roiDisplay.style.color = "#e74c3c";
} else {
roiDisplay.style.color = "#0073aa";
}
}