Email Marketing ROI Calculator
Calculate the profitability of your email campaigns instantly.
Campaign Results
Estimated Clicks:
0
Estimated Conversions:
0
Gross Revenue:
$0.00
Net Profit:
$0.00
TOTAL ROI:
0%
Understanding Email Marketing ROI
Email marketing remains one of the most cost-effective digital marketing channels. For every $1 spent, email marketing generates an average return of $36 to $42. However, to achieve these results, you must understand the math behind your campaigns.
How to Use This Calculator
This calculator helps you forecast the profitability of a planned campaign or analyze a completed one. Simply enter your delivery stats and financial data:
- Total Emails Sent: The number of recipients in your list.
- Open Rate: The percentage of recipients who opened the email.
- CTR: The percentage of people who clicked a link relative to the number of emails sent.
- Conversion Rate: The percentage of clickers who completed a purchase or goal.
- Avg. Order Value: The average dollar amount spent per transaction.
- Campaign Cost: Total expenses including software, design, and copywriting.
Example Calculation
Suppose you send 20,000 emails with a 20% open rate and a 2% CTR (400 clicks). If your conversion rate is 5%, you get 20 customers. With an Average Order Value of $100, your revenue is $2,000. If the campaign cost $200, your Net Profit is $1,800, resulting in a 900% ROI.
Strategies to Improve Your ROI
If your results are lower than expected, focus on these three levers:
- Segment Your Audience: Sending relevant content to specific groups increases open rates and conversions.
- A/B Test Subject Lines: Small changes in your subject line can lead to massive jumps in open rates.
- Optimize Landing Pages: A high CTR is useless if your website fails to convert the visitor. Ensure your landing page matches the email's promise.