Average Engagement Rate Instagram Calculator
Analyze your performance metrics and benchmark your social media success.
Enter Post Metrics
The total number of people following the account.
For an average rate, enter average likes per post.
Include saves if available for higher accuracy.
Enter reach to calculate ERR (Engagement Rate by Reach).
Total Interactions:
0
Engagement Rate (by Followers):
0.00%
Engagement Rate (by Reach):
0.00%
Performance Verdict:
–
Understanding Instagram Engagement Rate
Engagement rate is the gold standard metric for social media marketing. Unlike "vanity metrics" such as follower count, your engagement rate tells you how actively involved your audience is with your content. A high engagement rate indicates that your content is resonating with your followers, signaling to the Instagram algorithm that your posts should be shown to more people.
Formulas Used
This calculator uses the two most common industry formulas:
- Engagement by Followers:
((Likes + Comments + Saves) / Followers) * 100. This is the public standard used by brands to evaluate influencers. - Engagement by Reach (ERR):
((Likes + Comments + Saves) / Reach) * 100. This is a more accurate internal metric because it measures engagement relative to the number of people who actually saw the post, not just those who follow you.
What is a Good Engagement Rate on Instagram?
Benchmarks vary by follower count, but general industry standards are as follows:
- Less than 1%: Considered low. You may need to revisit your content strategy.
- 1% – 3.5%: This is the average engagement rate for most accounts.
- 3.5% – 6%: Considered a high engagement rate. Your audience is very connected.
- Above 6%: Exceptional. Often seen in micro-influencers or viral posts.
How to Calculate Average Engagement Rate
To calculate the average for your entire profile rather than a single post, take the engagement statistics from your last 10-12 posts (excluding giveaways or outliers), calculate the average likes and comments per post, and input those averages into the "Number of Likes" and "Number of Comments" fields above.
Frequently Asked Questions
Does this calculator include Saves and Shares?
Yes, we have included an optional field for "Saves". While Likes and Comments are public, Saves and Shares are private metrics only visible to the account owner. Including them provides a more holistic view of your content's performance.
Why is my Engagement Rate by Reach higher than by Followers?
It is common for Reach to be lower than your total Follower count (due to the algorithm). Dividing the same number of interactions by a smaller number (Reach) results in a higher percentage. Conversely, if a post goes viral and Reach exceeds Followers, the ERR might be lower than the ER by followers.
How can I increase my engagement rate?
To boost engagement, focus on: posting consistently, using interactive stickers in Stories, writing engaging captions that ask questions, replying to comments immediately, and using relevant SEO-friendly hashtags.