Calculate the Return on Investment for your ad campaigns.
Total Clicks:0
Total Conversions (Sales):0
Cost Per Acquisition (CPA):$0.00
Total Revenue:$0.00
Net Profit:$0.00
Return on Investment (ROI):0%
function calculateMarketingROI() {
// Get input values
var cost = parseFloat(document.getElementById('campaignCost').value);
var impressions = parseFloat(document.getElementById('impressions').value);
var ctr = parseFloat(document.getElementById('ctr').value);
var convRate = parseFloat(document.getElementById('conversionRate').value);
var aov = parseFloat(document.getElementById('avgOrderValue').value);
// Validation
if (isNaN(cost) || isNaN(impressions) || isNaN(ctr) || isNaN(convRate) || isNaN(aov)) {
alert("Please enter valid numbers in all fields.");
return;
}
if (cost < 0 || impressions < 0 || ctr < 0 || convRate < 0 || aov 0) {
roi = (netProfit / cost) * 100;
}
var cpa = 0;
if (totalConversions > 0) {
cpa = cost / totalConversions;
} else {
cpa = cost; // If 0 conversions, cost per acquisition is essentially infinite/the whole cost
}
// Rounding function for display
var formatCurrency = function(num) {
return '$' + num.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
};
var formatNumber = function(num) {
return Math.round(num).toLocaleString('en-US');
};
// Update DOM
document.getElementById('resClicks').innerText = formatNumber(totalClicks);
document.getElementById('resConversions').innerText = formatNumber(totalConversions);
document.getElementById('resCPA').innerText = formatCurrency(cpa);
document.getElementById('resRevenue').innerText = formatCurrency(totalRevenue);
var profitEl = document.getElementById('resProfit');
profitEl.innerText = formatCurrency(netProfit);
if (netProfit < 0) {
profitEl.style.color = '#c0392b';
} else {
profitEl.style.color = '#27ae60';
}
var roiEl = document.getElementById('resROI');
roiEl.innerText = roi.toFixed(2) + '%';
if (roi < 0) {
roiEl.className = 'roi-value roi-negative';
} else {
roiEl.className = 'roi-value roi-highlight';
}
// Show results
document.getElementById('resultsArea').style.display = 'block';
}
Understanding Your Marketing ROI
Return on Investment (ROI) is the definitive metric for evaluating the profitability of your digital marketing campaigns. Whether you are running PPC ads on Google, Facebook campaigns, or email marketing blasts, understanding your ROI helps you allocate your budget effectively and scale successful strategies while cutting losses on underperforming ones.
Our Digital Marketing ROI Calculator allows marketers and business owners to quickly assess campaign performance by analyzing key metrics like Ad Spend, Impressions, Click-Through Rate (CTR), and Conversion Rate.
How to Calculate Digital Marketing ROI
The core formula for Marketing ROI is relatively simple, yet it requires accurate data inputs to be meaningful. The formula used in this calculator is:
ROI = ((Total Revenue – Total Cost) / Total Cost) * 100
However, to arrive at "Total Revenue," we break down the funnel:
Clicks: Derived from Impressions × (CTR / 100). This tells you how many people actually visited your landing page.
Conversions: Derived from Clicks × (Conversion Rate / 100). This represents the number of paying customers or leads generated.
Revenue: Derived from Conversions × Average Value per Sale. This is the gross income generated by the campaign.
Key Metrics Explained
To get the most out of this calculator, ensure you have accurate data for the following inputs:
Total Ad Spend: The total amount of money spent on the specific campaign or time period being analyzed.
Impressions: The number of times your ad was displayed to users.
CTR (Click-Through Rate): The percentage of impression that resulted in a click. A higher CTR usually indicates good ad creative and targeting.
Conversion Rate: The percentage of visitors (clicks) who completed the desired action (purchase, sign-up, etc.).
Average Value per Sale: Also known as Average Order Value (AOV) or Customer Lifetime Value (LTV), depending on how you measure revenue.
What is a Good ROI?
A "good" ROI varies significantly by industry. Generally, a ratio of 5:1 (500%) is considered strong for most retail and ecommerce businesses. This means for every $1 spent, $5 is generated in revenue. A ratio of 2:1 (100% ROI) is often considered the break-even point once you factor in overhead costs beyond the ad spend (like product costs, shipping, and agency fees).
If your ROI is negative, consider optimizing your funnel. Common areas for improvement include refining ad targeting to reach a more relevant audience, A/B testing ad creatives to improve CTR, or optimizing landing pages to boost your conversion rate.