Calculate the profitability and key metrics of your email campaigns instantly.
Campaign Performance Analysis
Total Conversions0
Cost Per Acquisition$0.00
Total Revenue$0.00
Net Profit$0.00
Return on Investment (ROI)0%
Understanding Email Marketing ROI
Email marketing remains one of the most effective digital marketing channels, offering an average return of $42 for every $1 spent. However, understanding your specific Return on Investment (ROI) is crucial for scaling your campaigns effectively. This Email Marketing ROI Calculator helps you go beyond vanity metrics like open rates and focus on what truly matters: revenue and profit.
How to Calculate Email Marketing ROI?
The basic formula for calculating Email ROI is relatively straightforward, but it requires accurate data regarding your funnel performance. The calculation used in this tool is:
ROI = ((Total Revenue – Total Cost) / Total Cost) * 100
To derive the Total Revenue, we analyze the funnel step-by-step:
Clicks: Total Emails Sent × (Click-Through Rate / 100)
Conversions: Clicks × (Conversion Rate / 100)
Revenue: Conversions × Average Order Value (AOV)
What are Good Benchmarks for Email Marketing?
While benchmarks vary significantly by industry, general standards for a healthy email list include:
Open Rate: 17% – 28%
Click-Through Rate (CTR): 2% – 5%
Conversion Rate: 1% – 3% (post-click)
If your ROI is negative (below 0%), it indicates that the campaign cost exceeded the revenue generated. In this case, focus on optimizing your subject lines to boost open rates or refining your landing page to improve conversion rates.
Key Metrics Explained
Cost Per Acquisition (CPA): This metric tells you exactly how much you spent to acquire a single paying customer from the campaign. A lower CPA generally indicates a more efficient campaign.
Net Profit: The actual dollar amount remaining after subtracting campaign costs (ESP fees, design costs, copywriting) from the total revenue generated.
function calculateEmailROI() {
// 1. Get Input Values
var volume = parseFloat(document.getElementById('em_volume').value);
var cost = parseFloat(document.getElementById('em_cost').value);
var openRate = parseFloat(document.getElementById('em_open_rate').value);
var ctr = parseFloat(document.getElementById('em_ctr').value);
var convRate = parseFloat(document.getElementById('em_conv_rate').value);
var aov = parseFloat(document.getElementById('em_aov').value);
// 2. Validation
if (isNaN(volume) || isNaN(cost) || isNaN(ctr) || isNaN(convRate) || isNaN(aov)) {
alert("Please enter valid numbers in all fields.");
return;
}
// 3. Logic Implementation
// Calculate Clicks based on Total Sent * CTR (Standard industry approach for broad CTR)
// Note: If user intends CTR to be Click-To-Open, the math would be volume * (openRate/100) * (ctr/100).
// We will assume standard CTR (Clicks / Sent) for this calculator as it's a primary input.
var totalClicks = volume * (ctr / 100);
// Calculate Conversions
var totalConversions = totalClicks * (convRate / 100);
// Calculate Revenue
var totalRevenue = totalConversions * aov;
// Calculate Profit
var netProfit = totalRevenue – cost;
// Calculate ROI
// Avoid division by zero
var roi = 0;
if (cost > 0) {
roi = (netProfit / cost) * 100;
} else if (netProfit > 0) {
roi = 10000; // Infinite ROI technically
}
// Calculate CPA (Cost Per Acquisition)
var cpa = 0;
if (totalConversions > 0) {
cpa = cost / totalConversions;
} else {
cpa = cost; // If no conversions, cost per 0 is technically undefined, but we treat spend as sunk
}
// 4. Update UI
// Rounding logic for cleaner display
document.getElementById('res_conversions').innerHTML = Math.ceil(totalConversions); // Conversions are whole units usually
document.getElementById('res_cpa').innerHTML = "$" + cpa.toFixed(2);
document.getElementById('res_revenue').innerHTML = "$" + totalRevenue.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
// Color coding for profit
var profitElem = document.getElementById('res_profit');
profitElem.innerHTML = "$" + netProfit.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
if (netProfit >= 0) {
profitElem.style.color = "#276749"; // Green
} else {
profitElem.style.color = "#c53030"; // Red
}
// Color coding for ROI
var roiElem = document.getElementById('res_roi');
roiElem.innerHTML = roi.toFixed(2) + "%";
if (roi >= 0) {
roiElem.style.color = "#2b6cb0"; // Blue
} else {
roiElem.style.color = "#c53030"; // Red
}
// Show result box
document.getElementById('em_result_box').style.display = "block";
}