SEO ROI Calculator
Estimate the Return on Investment for your Search Engine Optimization campaigns.
Projected Monthly Results
Understanding Your SEO Return on Investment
Calculating the Return on Investment (ROI) for Search Engine Optimization is crucial for justifying marketing budgets and understanding the long-term value of organic search strategies. Unlike paid advertising (PPC), where costs stop the moment you stop paying, SEO is an investment in your digital asset that compounds over time.
How This Calculator Works
This tool uses a standard funnel projection formula to estimate your returns based on traffic quality and business value:
- Monthly Organic Traffic: The number of visitors coming to your site from search engines like Google.
- Conversion Rate: The percentage of visitors who become leads (e.g., fill out a form or call).
- Close Rate: The percentage of leads your sales team successfully turns into paying customers.
- Customer Lifetime Value (LTV): The total revenue you expect from a single customer over the entirety of your relationship.
The Formula for SEO ROI
The core calculation used in digital marketing is:
((Total Revenue from SEO – Cost of SEO) / Cost of SEO) × 100 = ROI %
For example, if you spend $2,000/month on an agency and that traffic generates $10,000 in revenue, your profit is $8,000. Your ROI would be ($8,000 / $2,000) * 100 = 400%.
Why SEO ROI Often Beats Paid Media
While PPC offers immediate results, the Customer Acquisition Cost (CAC) remains static or increases with competition. SEO, however, often sees a decreasing CAC over time. Once you rank for high-value keywords, the traffic is free, meaning your ROI improves significantly as long as you maintain those rankings.