Amazon FBA Profit Calculator
Net Profit:
$0.00
Profit Margin:
0.00%
ROI (Return on Investment):
0.00%
Understanding Amazon FBA Profitability
Selling on Amazon via Fulfillment by Amazon (FBA) is a powerful way to scale an e-commerce business, but the fee structure can be complex. To ensure your business is sustainable, you must look beyond top-line revenue and focus on your Net Profit.
Key Metrics Explained
- Referral Fee: This is essentially Amazon's commission for selling on their platform. For most categories, this is 15% of the total selling price.
- FBA Fulfillment Fee: This covers the cost of picking, packing, and shipping your product to the customer. This varies based on the size and weight of the item.
- Storage Fees: Amazon charges you for the space your inventory occupies in their fulfillment centers. These fees typically increase during the Q4 holiday season.
- ROI (Return on Investment): This shows how much profit you make relative to the cost of your inventory. An ROI of 100% means you doubled your money.
FBA Profit Example
Imagine you source a product for $10.00 and sell it for $35.00. Your costs might look like this:
| Expense Item | Amount |
|---|---|
| Referral Fee (15%) | $5.25 |
| Fulfillment Fee | $6.50 |
| Shipping to Amazon | $1.00 |
| Total Expenses | $22.75 |
| Net Profit | $12.25 |
In this scenario, your Profit Margin is 35% and your ROI is 122.5%. This indicates a very healthy product choice.
How to Improve Your FBA Margins
If your results are lower than expected, consider these three strategies:
- Optimize Packaging: Dropping just an inch or a few ounces can move your product into a lower FBA tier, saving you dollars per unit.
- Bulk Shipping: Reduce your "Shipping to Amazon" costs by sending larger shipments via LTL (Less Than Truckload) rather than small parcel.
- Negotiate COGS: As your volume increases, work with your manufacturer to lower the product cost, which has the biggest impact on your ROI.