Analyze the profitability of your email campaigns instantly.
Projected Revenue
$0.00
Net Profit
$0.00
Return on Investment (ROI)
0%
Cost Per Acquisition (CPA)
$0.00
Total Conversions
0
Earnings Per Subscriber
$0.00
function calculateEmailROI() {
// Retrieve inputs
var audience = parseFloat(document.getElementById('em-audience').value);
var cost = parseFloat(document.getElementById('em-cost').value);
var openRate = parseFloat(document.getElementById('em-open-rate').value);
var ctr = parseFloat(document.getElementById('em-ctr').value);
var convRate = parseFloat(document.getElementById('em-conv-rate').value);
var aov = parseFloat(document.getElementById('em-aov').value);
// Validation
if (isNaN(audience) || isNaN(cost) || isNaN(openRate) || isNaN(ctr) || isNaN(convRate) || isNaN(aov)) {
alert("Please fill in all fields with valid numbers.");
return;
}
// Logic Calculations
// 1. Total Opens
var totalOpens = audience * (openRate / 100);
// 2. Total Clicks (assuming CTR is based on Total Sent, if it's Click-to-Open then logic changes, standard is Delivered)
// Standard definition: CTR = Clicks / Delivered.
var totalClicks = audience * (ctr / 100);
// 3. Total Conversions
var totalConversions = totalClicks * (convRate / 100);
// 4. Revenue
var totalRevenue = totalConversions * aov;
// 5. Profit
var netProfit = totalRevenue – cost;
// 6. ROI = (Net Profit / Cost) * 100
var roi = 0;
if (cost > 0) {
roi = (netProfit / cost) * 100;
} else if (totalRevenue > 0) {
roi = 10000; // Infinite ROI effectively
}
// 7. Cost Per Acquisition (CPA)
var cpa = 0;
if (totalConversions > 0) {
cpa = cost / totalConversions;
}
// 8. Earnings Per Subscriber
var eps = totalRevenue / audience;
// Display Results
document.getElementById('em-results-area').style.display = 'block';
document.getElementById('em-revenue-result').innerText = '$' + totalRevenue.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
var profitEl = document.getElementById('em-profit-result');
profitEl.innerText = '$' + netProfit.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
if(netProfit >= 0) {
profitEl.className = 'em-result-value positive';
} else {
profitEl.className = 'em-result-value negative';
}
var roiEl = document.getElementById('em-roi-result');
roiEl.innerText = roi.toLocaleString('en-US', {minimumFractionDigits: 1, maximumFractionDigits: 1}) + '%';
if(roi >= 0) {
roiEl.className = 'em-result-value positive';
} else {
roiEl.className = 'em-result-value negative';
}
document.getElementById('em-cpa-result').innerText = '$' + cpa.toLocaleString('en-US', {minimumFractionDigits: 2, maximumFractionDigits: 2});
document.getElementById('em-conv-result').innerText = Math.round(totalConversions).toLocaleString();
document.getElementById('em-eps-result').innerText = '$' + eps.toLocaleString('en-US', {minimumFractionDigits: 3, maximumFractionDigits: 3});
}
Understanding Your Email Marketing ROI
Email marketing remains one of the most powerful channels for digital marketers, consistently offering the highest Return on Investment (ROI) compared to social media, paid search, and display advertising. However, maximizing this potential requires a deep understanding of your metrics. This Email Marketing ROI Calculator helps you visualize the funnel from "Send" to "Sale" and identify exactly where you are losing money or missing opportunities.
How to Calculate Email ROI
The basic formula for Email ROI is relatively straightforward:
ROI = ((Total Revenue – Total Cost) / Total Cost) * 100
While the final percentage is the headline number, the intermediate metrics are where the optimization happens. Our calculator breaks down the process into four critical stages:
Open Rate: Indicates the effectiveness of your subject lines and sender reputation.
Click-Through Rate (CTR): Measures the relevance of your content and the clarity of your Call-to-Action (CTA).
Conversion Rate: Reflects how well your landing page aligns with the email promise and persuades the user to buy.
Average Order Value (AOV): Determines the revenue impact of each conversion.
What is a "Good" Email ROI?
According to industry benchmarks (DMA), the average ROI for email marketing is often cited as $36 to $42 for every $1 spent. This translates to an ROI of roughly 3,600% to 4,200%. However, this varies wildly by industry. E-commerce brands often see lower percentage ROIs but higher volume, while B2B campaigns might have lower volume but extremely high AOV.
If your calculation shows a negative ROI (displayed in red above), consider auditing your Cost Per Acquisition (CPA). If your CPA is higher than your profit margin per product, you are losing money on every sale generated via email.
Improving Your Metrics
To improve the results generated by the calculator, try these strategies:
To increase Open Rates: A/B test your subject lines and scrub your list to remove inactive subscribers who hurt your deliverability.
To increase CTR: Focus on a single, clear CTA button rather than multiple text links, and segment your list to ensure content relevance.
To increase AOV: Use your email campaigns to upsell or bundle products rather than just promoting single items.
Use this calculator before launching a campaign to set goals (e.g., "We need a 3% CTR to break even") and after the campaign to measure actual performance.