Engagement Rate Calculator
Track how your community responds to a post by comparing meaningful interactions to the number of unique people who saw it or follow your account. Engagement rate quantifies the conversation value (likes, comments, shares, saves, replies) and lets you compare content across formats.
Why this matters
Brands use engagement rate to optimize creative, scheduling, and targeting. A higher percentage means the post resonated—your copy, creative hooks, and call-to-actions prompted real actions. Marketers usually benchmark between intersections such as per reach (impressions or unique viewers) and per follower (the size of your base).
Example: A campaign yielded 2,450 interactions, reached 150,000 unique accounts, and your profile holds 60,000 followers. That performance translates to roughly 1.63% engagement per reach, 4.08% per follower, and 40.8 interactions per 1,000 followers, indicating strong resonance with those who saw it.
How to fill the inputs
- Total Interactions – sum every reaction, comment, share, save, reply, or click that shows content activity.
- Audience Reach – the number of unique accounts or people who saw the post; avoid double counting repeated viewers.
- Platform Followers – the total number of followers/ subscribers in the channel you are benchmarking.